Rumors about the iPhone SE 2 (or iPhone 9) go two years and, it seems, the wait is not long. Powerful processor, top-end camera – Google was not the first to release a sub-flagship for $ 400.
Apple has strong sales of new models, taking into account their price, so why should it update something with a lively “budget” eight?
Reliable and not the most elegant device
Steel frames and a new kind of camera are probably unprofitable to introduce. Get ready for a full copy of iPhone 8
Everyone knows that the appearance of smartphones is a carbon copy of each other. They are trying to distinguish themselves, but the essence is the same: a black rectangle with a colored backdrop.
Competition is almost useless, decides the operational experience. Cupertino gadgets are being bought because of their long support for software, privacy, “status” and the ecosystem.
And Apple holds onto these qualities with every model. Parents will buy a “cheap” new iPhone for their children, those who are economical will get the best processor and camera, fans of chin-free displays will be a relevant device.
SE 2 is also needed because it will remain the only current iPhone with a classic screen and Touch ID when it replaces the eight.
But the main thing is this. Updates will arrive the device for, roughly, $ 399 as long as it does for the Pro Max for 1449. Does it make sense to buy more?
Sense to sell cheaper?
Most of the “extras” to your new iPhone. Gather the whole collection!
Medium and low-budget smartphones are needed to flaunt market shares in front of investors. But there is a second reason: with the right approach, the occupied share can be cut robustly. This Apple did.
Recently, in addition to new features, the list of iOS updates has been leaking:
- Arcade’s new tab on the App Store gives you access to the latest games […];
- Added support for AirPods Pro;
- Apple Music: Listen to over 100,000 live radio stations from around the world.
Is it getting clear? “Selling” on the slang of managers
From personal subscriptions: Apple Music, Arcade, and Drive 200 GB.
OSes are crammed with modules to activate paid services. These DLCs come across here and there. Someone ignores them, and someone activates the trial and sits down, without canceling the subscription.
You use it further, and suddenly there is no free space for the photo. Expandable through iCloud Drive. I bought AirPods Pro, but with Xiaomi you can’t turn on normal mode on them.
Anyway, I’m used to the system, you have accumulated notes there over five years. Change the platform already somehow uncomfortable.
You go and buy a new iPhone. Or save at least save on SE 2.
Further – tougher. There is a service from which you can’t just unsubscribe
In Russia, fortunately, is not yet relevant.
I’m talking about the Apple Card. A serious financial business, because the credit history in the USA is the second work book. If you close your credit card, your credit rating will collapse.
Can you imagine how Sberbank Online stopped working on phones cheaper than 40 thousand rubles? Here I am.
Apple now can not part with the user if he can not buy a current smartphone for 500 bucks every two years. The company must keep the platform for this business as open and accessible as possible. Otherwise, it will harm the client.
SE 2 may be the perfect solution. Over time, it will become cheaper, and support will last for years to come.
Apple needs iPhone as a platform
Service revenue is growing faster than sales are falling – so the total revenue is still offset
Unit sales of iPhones boasted every quarter. In November 2018, Cook chose the perfect time to report their exact number for the last time.
Since then, the growth in supply and revenue from smartphones has stopped.
Management decided to focus on the profit from paid services. And while everything works out: the growth of this segment is the main pride of each report.
The key is to be able to use them. Competent infrastructure and a comfortable environment where it’s convenient to pay decide. Even if you have a used SE with Avito, easy you still get access to the main services. Just do not fall for a divorce.
We need an iPhone as a platform
I bought this friend at the start in 2013 and is shocked to use it in 2020
iOS 12 was a turning point when Apple stopped clogging on older models and literally revived them. My iPhone 5S rose from the dead, and I honestly did not understand what profit in addition to loyalty is for this company.
Then it dawned on – they give me time to update.
iCloud Drive works, instant messengers are supported, even some functions arrived in the summer. Now I use it for jogging with Nike Run Club, and smart six and a half years!
Where is the Galaxy S5 now, which is even younger? Yes, I almost forgot about him too.
The same with the rest of the models. The three-year-old iPhone 7 flies, as if released yesterday. The age of XR seems to be overlooked by no one. So we understand that Apple is profitable to make hardy devices: we use longer – we bring longer for services.
This year we are likely to see more new iPhones than ever. It is necessary to cover almost the entire price range and promote their services to fresh owners.
Although I already laid eyes on the potentially more compact iPhone 12 with a diagonal of 5.4 inches, I’ll still think about the autumn update – the current smartphones are ideal.
Share in the survey about plans for purchases, and in the comments – why you decided so. If you need to explain at all.
What iPhone will you take in 2020, if any?
- iPhone 9 (SE 2)
- iPhone 12 (Max)
- iPhone 12 Pro (Max)
- Not one of these at all
- Already bought and wait for next year
20% Not one of these at all
20% Already bought and wait for next year