The photo above will definitely not reach. But look at a likely scenario.
Apple is a giant corporation with monstrous resources in $ 210 billion. A company can enter almost any technology market, but it chooses it thoroughly.
Because it does not come from whether it can, but if necessary her that.
Games are a shaky industry. It is divided into consoles, PCs and smartphones, and each such branch is then software and hard. As a rule, iron here has a low margin. Not Apple’s Way.
In 1996, Apple Bandai Pippin was released, but this marketing misunderstanding lies on the shoulders of Bandai, and it happened at a turbulent moment when Jobs returned to the helm. Apparently, the leadership didn’t care about it then.
There are four factors why games do not yet fit in with the apple brand.
Gamers and Apple technology do not overlap
How many colorful LEDs do you see on a MacBook or iMac? Zero.
We look at competitors from the gaming PC category:
LEDs, flashy faces, plastic, texture layering are the exact opposite of Apple’s laconic design language.
Some manufacturers are fixed. They make strict lines and solid chassis, but inside there is still poisonous lighting and dubious decisions in the layout.
If laptops approached the aesthetics of a Macbook with Razer Blade models, then full-size PCs are doing poorly.
Sales of even gaming PCs hit the ceiling, and there are tight
Source: Canalys Market Pulse
The goal of the business is profit. Its new branch should correspond to the current scale, at least in the long term. We look at the manufacturers’ income from July to September 2019 in the PC segment:
Lenovo: $ 10.7 billion
HP: $9.7 billion;
Apple: $ 6.7 billion
Dell: $ 3.1 billion;
ASUS: $ 2.3 billion
Acer: $ 2.1 billion (all units).
This is with a crowded market: here there are office computers and gaming laptops. Compared to a year earlier, global growth occurred only due to the desire of manufacturers to save before raising international tariffs.
To make a decent profit, you have to aggressively move the main competitor in the largest territory of gaming PCs: the Chinese Lenovo in China. Given the agenda, success is hard to believe.
It’s not clear how Apple will attract a typical gamer
iPhone replaced the player, phone, and Internet device at once. iPad has combined the mobility of a smartphone and the diagonal of a laptop. Macbook Pro 16 ″ has become the most powerful device in the line for pros on the run.
One of the reasons why Apple devices are expensive is that they are designed to solve several problems at once. In the gaming field too need a competitive advantage, and the premises are not visible.
There may be emphasis on improving streaming or multiplayer at the iron level, fast downloads thanks to SSD, as it will be in the next generation consoles, or support for ray tracing.
If a company makes a gaming computer for $5000, then she will have to very well justify why it is needed.
There are simply fewer games for the Mac, including eSports
A big question for the company’s plans. Most AAA games don’t go on Mac, and the burgeoning streaming services are partial competitors to Apple Arcade.
For clarity, I compiled a table of the main e-sports disciplines and their releases on macOS:
|League of Legends||✅||✅|
|Rainbow six siege||✅||❌|
50/50, and the release of the remaining titles is decided in the future.
So there is room for maneuver, although it is not yet clear how to lure the players themselves.
Why would Apple itself ever need a gaming Mac?
Financial dependency on the iPhone. In 2019, revenue from them fell by 13 percent, and only the growth of other categories such as services and accessories helped the company almost balance the absolute revenue.
In 2020-2021 there will be a sharp jump in sales thanks to 5G, but the world of smartphones is saturated. After the transition from the problem, there will be no escape again.
Therefore, Apple is looking for new areas of branching businesses like eSports. It is developing, and this attracts new companies.
Esports is generating more and more money. The market is growing steadily, tangible capitals begin to spin in it. After 3 years, it will increase to almost two billion dollars, so manufacturers will not miss the moment to snatch their piece. And, it seems, Cupertinians there too.
Continuity of the chassis. One of the most effective working methods of Apple. Each redesign goes through several years of iterations to retire: iPhone 6-8 (and probably 9), Apple Watch Series 0-3, iMac 2012-∞.
With the new Mac Pro, we saw a special cooling system when the components do not have fans – the latter stand at the entire height of the case.
Such an architecture is effective, and a company can apply it in a game model.
Loads and temperatures will still be no lower than when rendering video and other typical Mac Pro tasks. And the development of the chassis of a potential gaming Mac will take less money.
The main thing: Apple has already started working with gamers
Two words: Apple Arcade.
With the release of the service, the company became a full-fledged holder of the gaming platform and, in fact, joined the group Nintendo-Sony-Microsoft. All four oversee the development of devices and games for them.
The difference between Apple is that it does not have a specific device for games, but has an ecosystem: iPhone, iPad, Apple TV and all kinds of Macs.
We are talking about different large audiences, but the same situation is happening with mobile gaming. Income from him in 2019 was one and a half times more than the console. And many do not know about such a colossal level of consumption.
These crazy numbers hint that there are markets in which some consumers simply do not notice others. Therefore, when we wait for a gaming computer from Apple, it may turn out to be a pure business solution, not aimed at its typical client.
So the question is not about whether there will ever be a Mac for games. A will the average hardcore gamer need himwhich Arcade does not want, but Cyberpunk 2077 at 120 FPS at maximum speed.
Whatever the answer, the conclusion is simple: lower the bar of expectations. Or buy an eGPU for your Mac and play anything.