A brand new statistical report on the Russian smartphone marketplace for 2022 confirmed that whereas the market shrank by 7% year-on-year, Apple was in a position to develop from 11% market share in 2020 to 14% market share in 2022, as proven within the chart beneath.
Higher but, Apple was in first place in income by making 36% of complete income – and that is what actually issues.
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Counterpoint additional famous that Apple led the market in 5G telephones. It grew 27% year-over-year because of excessive volumes from the iPhone 12 collection and a powerful begin to the iPhone 13 collection, which captured 28% of Apple’s shipments in 2022 with its September 2022 launch. Apple led the market by way of of turnover with 36% of complete turnover for 2022.
In fact, amid the Russia-Ukraine battle, the Russian smartphone market is predicted to shrink additional within the close to future. Apple, Microsoft and now Samsung have already discontinued gross sales within the nation and different manufacturers.
In that gentle, Chinese language OEMs are anticipated to achieve extra market share in Russia in 2022 with out Apple and Samsung, although it is going to tarnish Chinese language manufacturers as they assist Russia in the meanwhile.