The word “PR” appeared in our language relatively recently. Today, this is not just a significant business and social phenomenon, but also the essence of the fashion profession. The word “PR” is constantly on hearing, accompanying scandals, stars of show business. However, not everyone knows what it actually means.
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PR – English abbreviation for PR, short for Public relations (public relations). The translation of this phrase means “Public Relations.” Under this common name, technologies are grouped to connect some object with society. Moreover, it is far from always a question of a person – the subject of public relations may be a brand, service, organization. The goal of PR is to consolidate in the minds of people a positive, vivid and memorable image, an important part of life.
The term itself was first defined in 1988, as a way of mutual adaptation of consumers and organizations. Then the main functions of PR were seen in studying the audience, building a dialogue with it, planning and evaluating the results. Today, the role of public relations in the enterprise has grown significantly. And public figures have acquired a personal PR man who builds the desired image in the eyes of the public.
The importance of public relations was understood a long time ago. Even in the days of ancient civilizations, people were convinced of the importance of religion and service to rulers. It is interesting that many PR tools have been preserved since then: eloquence, special events, interpersonal communication. One of the most common forms of PR is propaganda. In the 20th century, it helped to win the minds of millions of people by instilling in them faith in certain values. Goebbels is an example of a productive PR manager – he achieved his goal. Gradually, public relations specialists switched from state and geopolitical tasks to commercial ones. It turned out that PR can become a powerful tool that can both destroy and create.
PR tools have so many that they can’t be listed. The target and interested audience with which certain communication channels are created is distinguished. Influence can be provided through print and electronic media, social networks, public events. PR selectively collects and presents facts so that a certain image is formed. This is required by both business and politics. Today, investments in image play no less important role than in production itself. Unfortunately, the aphorism “It is important to be, not to seem” today has practically lost its meaning – it was proved by PR specialists.