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In a thoughtful way, YouTube is the most capacious audio-visual reflection of the experience of all mankind in using digital technologies. The system is so large-scale and complex that it does not so much obey the rules as it forms trends itself – to the grudge of the day and in proportion to the bizarre gait of progress.
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It all started with pure thoughts, one of the first videos uploaded to the service has no commercial background. Jawed Karim, YouTube co-founder, was not going to retrain as an ivory trader or proboscis specialist. Unlike today’s neophytes service. Here it is – the first video posted on YouTube on April 23, 2005:
“Point-and-click” – the new century has endowed the middle classes with cheap and simple devices for video recording, represented by the same smartphones, not to mention cheap penny webcams. True, personal sites or the desire to design them in order to post new materials were present only in units. To record the prototypes of “selfies” on DVD and demonstrate to a narrow circle of invited friends is akin to the prim review of archaic photo albums with yellowed pieces of paper inside. Democratic YouTube has become a panacea for everyone, the real one, without cuts.
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The world quickly learned about perversions and unhealthy creativity, both manifestly illegal acts and simply stupid acts of naive representatives of the top of the food chain. It is completely acceptable to consider the service of video clips as the antithesis of Wikipedia – not daring, and often not able to figure out exactly how to “flag” in the “temple of knowledge”, numerous individuals realized themselves on YouTube.
What the first YouTube “bloggers” looked like:
https://www.youtube.com/watch?v=x1LZVmn3p3o
$ 1.65 billion – a rather big amount even for the Google empire. And it was paid literally a year and a half after the launch of a brand new service. It turns out that they began to appreciate startups and generously invest long before the advent of Kickstarter (April 2009)? Although the memory of the “dotcom bubble” of the late 90s was still very much alive in the business circles of developed countries.
YouTube introduced Western civilization to Mr. Trololo, but no one in either hemisphere was particularly upset about the possible copyright conflicts with Eduard Gil. If something interesting happens in Micronesia or, for example, Puerto Rico, the femids of all the states of the world are unable to resist the curiosity of the Internet audience. And the world clearly realized the relevance of the combination of “crazy” and “Russian”.
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In many ways, the artificially supported model of “capitalist paradise” in the 21st century finally cracked and society again turned its attention to ideas of a social nature. From city bikes for everyone to a digital media archive, open to both Argentine teens and Polish retirees. Viewed does not mean consumed alone, the copied link does not create associations with data theft, a sense of involvement in a common cause warms the soul. And you can talk as much as you like about the benefits of a paid Spotify subscription or deposits of exclusive content in iTunes bins, but if someone suddenly wants to watch an old clip, it will most likely go to YouTube.
The broad masses have received very convincing confirmation of the words that flying by plane is much safer than driving a car. Gloomy statistics – the number of videos falling from a bicycle, landing on an empty head and other claims for the Darwin Prize noticeably exceeds the amount of video evidence of plane crashes or shipwrecks. And this is in addition to incidents that really fall into the category of accidents – everyday life on planet Earth is very dangerous. On the other hand, there is a very vivid demonstration and at the same time motivation – being professional in your field is useful, productive and interesting.
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In conditions when the lion’s share of the solvent population in the evenings sits at the non-television screen, the prime time value tends to zero. And the interests of advertisers unfold in a different direction – any ugly, untalented, uneducated, but with a kitten of rare fluffy human individual gets a chance to organize his own business. As a rule, stupid, but with a solid turnover, which provokes everyone else to look for unusual abilities in themselves – sometimes it turns out very cool.
Politicians and diplomats, relying on expert reports, develop heated discussions on the topic – is it acceptable to use materials from YouTube as official evidence? Yes, there are still featured publications in social networks, on news sites and many where on the Web, but about five years ago there was much less such a polemic. A trend that threatens to develop into bills – in the absence of its own channel constantly updated with relevant video materials, a certain source of information cannot be considered authoritative. And all because a budget smartphone with a primitive camera and Internet access is able to afford any officially employed person. And if he tries to convey something to the public, but does not confirm the text with a clip, like everyone else, then obviously something is unclean. Keep up to date, comrades.
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