series

Setting up Apple Watch Series 3, 4, 5, SE, 6, 7 after purchase: instructions

06/02/2022 by

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After purchasing a smart watch from Apple, you need to perform the initial setup procedure, which takes 10-30 minutes, depending on the amount of content downloaded to the device. Step-by-step instructions with explanations for setting up Apple Watch are given below.

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What version of iOS is required on an iPhone to set up an Apple Watch?

To set up and use your Apple Watch Series 7, you need an iPhone 6s or later with iOS 15 or later installed. Apple Watch Series 6, 5, 4, 3, and SE require an iPhone 6s or later with iOS 14 or later.

You can find out the firmware version on the iPhone by going to the application Settings and further along the way Main → About this device → Version.

Note: The order and list of options offered when setting up Apple Watch may differ depending on the model (generation) of the device.

Most of the Apple Watch setup is done on the iPhone.

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How to set up Apple Watch: instructions

1. Make sure your iPhone has Bluetooth turned on and is connected to Wi-Fi or a cellular network.

2. On your watch, press (press and hold) the side button until the Apple logo appears. The first start may take about a minute.

3. If you see a low battery message on your Apple Watch or a picture of a charging cable with a red lightning bolt, set it to charge for about 30-40 minutes.

4. After turning on the Apple Watch, a message will appear on the iPhone screen “Use your iPhone to set up this Apple Watch”. Click Continue.

If the message does not appear, open the Watch app on your iPhone (if it was accidentally deleted, download it again from the App Store) and press the button Create a couple.

5. On the next screen, click “Customize for yourself”.

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6. The camera (viewfinder) window will open on the iPhone screen. Position your iPhone so that the watch face (an animation will appear on the Apple Watch) is completely centered in the iPhone’s viewfinder.

You should see a message that your Apple Watch has been paired.

If for some reason you can’t set up your Apple Watch using the camera (the animation isn’t showing or the iPhone can’t “read” it), tap “Create a pair manually” (see screenshot above) and follow the instructions on the screen.

7. Click Set up your Apple Watch.

If you’ve used an Apple Watch before, there may be other options: Restore from backup and Set up like a new Apple Watch. Select the option you want to continue setting up your smart watch.

8. The next screen will ask you to select the hand on which you will wear your Apple Watch.

9. Press the button To accept in the bottom right corner to agree with Apple Terms and Conditions.

10. Enter your Apple ID password (which you use in iCloud on iPhone) or skip this step. If you don’t see this prompt, you can sign in later in the Watch app on iPhone using the following path: General → Apple ID, then sign in.

Note: Some Apple Watch features require pairing with an iPhone with an active SIM card and iCloud sign-in.

11. Select whether you want to track your training routes.

12. Choose whether or not to use Siri.

13. Choose whether you want to share insights about your watch usage data with Apple to improve products and services.

14. Choose your preferred reading style (bold font and size).

15. Add or remove a passcode. When choosing an option Add passcode, you will be prompted to enter the desired number combination on the Apple Watch screen.

16. If necessary, turn on the ability for your Apple Watch to measure blood oxygen levels. This feature is available on Apple Watch Series 6 and later.

17. If desired, you can enable the function Apple Watch auto-update, which will automatically install new versions of watchOS on your device.

18. Add your bank cards to Apple Pay to pay securely with your Apple Watch.

19. Set up heart rate notifications. The Apple Watch allows you to notify the user of a suspected arrhythmia.

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20. Customize the function Emergency call – SOSby pressing the button Continue. You can hold down the side button to call emergency services from your Apple Watch if it’s connected to your iPhone. You can also select emergency contacts to be notified when you use the “Emergency call – SOS»by adding them to your Medical Record in the Health app on your iPhone.

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21. Turning on the function Screen always on information on the Apple Watch screen will be displayed even if you do not raise your wrist, that is, always. In the settings of the Watch app on iPhone, you can choose what exactly will be displayed on the screen.

22. On screen Installing available programs you will be prompted to automatically install on the Apple Watch those applications that are currently installed on the iPhone (of course, if there is support for Apple Watch for them).

23. After completing the above steps, Apple Watch synchronization will begin. This may take a long time (20-50 minutes). You can see the progress of the sync with a pie chart on your iPhone or Watch screen.

Please note that the iPhone must be close to the clock during synchronization. When it’s done, you’ll hear a tone and feel a slight pulse on your Apple Watch.

You can fine-tune your Apple Watch in the Watch app on iPhone.

Don’t forget to install available watchOS updates:

Useful tips and instructions for using your Apple Watch can be found here.

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Apple Watch Series 7 vs. Series 6 vs. SE?

14/10/2021 by

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Traditionally, in September, Apple updates its smartwatch lineup. In 2021, the Apple Watch Series 7 was introduced, which received an enlarged screen. And its predecessor, Apple Watch Series 6, disappeared from sale on the official website. However, this model will still not be difficult to find from authorized resellers.

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But the manufacturer also offers for sale the Apple Watch SE, which can hardly be called outdated – the model appeared only in 2020. It turns out that a potential buyer is faced with the need to choose one of three fairly fresh devices. 2020 models are cheaper, which is justified by their functionality. Let’s compare the three most recent watch models released by Apple, finding similarities and differences.

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How does the watch differ externally? Apple Watch SE, Apple Watch Series 6, and Apple Watch Series 7 case and design

Outwardly, the watches look almost identical – all these models are made in the same design. The front side is almost entirely occupied by the screen. The corners and edges of the device are rounded. On the top of the right side is the Digital Crown, and below is the power button.

In Russia, only models with an aluminum body are officially sold. But with a direct comparison, you can determine the Apple Watch Series 7, this model has clearly smaller bezels around the screen…

The main external visible differences can only be color options:

Apple Watch Series 7‌ available in dark night (black), shining star (white), green, blue or red (PRODUCT)^RED color.

Apple Watch Series 7 colors

Apple Watch Series 6‌ available in silver, space gray, gold, blue or red (PRODUCT)^RED color.

Apple Watch Series 6 colors

Apple Watch SE only available in space gray, silver and gold.

Apple Watch SE colors

There are slight differences in size – Apple Watch Series 7 turned out to be slightly larger than the other two models. The 2021 model is available in 45 × 38 × 10.7 mm (45 mm) and 38.8 g, and 41 × 35 × 10.7 mm (41 mm) in 32 g. Apple Watch SE and Apple Watch Series 6 were 44 × 38 × 10.7 mm and 40 × 34 × 10.7 mm, and weighed a couple of grams less.

	Height, mm	Width, mm	Thickness, mm	Weight, g
Apple Watch Series 7	45 41	38 35	10.7 10.7	38.8 32
Apple Watch Series 6	44 40	38 34	10.7 10.7	36.5 30.5
Apple Watch SE	44 40	38 34	10,7 10.7	36.2 30.5

Outcome: Outwardly, the watches are almost identical, however, the flagship models offer a wide range of colors, including the corporate red. But Apple Watch SE offers only three color options. If you want your watch to stand out in a custom coloration, then look at the Apple Watch Series 6 (blue) or the newer Apple Watch Series 7 (blue or green).

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Apple Watch SE, Apple Watch Series 6, and Apple Watch Series 7 displays

All three models feature a fairly modern OLED LTPO Retina display with a brightness of 1000 cd / m2²… But at the same time, Apple Watch SE lacks an important function – Always-On (always-on display). In other words, the two older models can always be turned on, showing the current time even without moving your hand. It is very convenient and practically does not affect the autonomy. On watches with Always-On, you can access the Notification Center or Control Center, read notifications even without waking the watch from sleep mode.

It’s important to note that the Always-On Display on Apple Watch Series 7 is 70% brighter than Apple Watch Series 6.

Due to the increased case, the Apple Watch Series 7 model also received a larger display, the difference with the Apple Watch Series 6 or Apple Watch SE is 20%. The screen area of the 2021 model is 1143 mm², and the resolution is 396 × 484 pixels (in a 45 mm case) or 904 mm² with a resolution of 352 × 430 pixels (41 mm). Apple Watch Series 6 and Apple Watch SE have a clearly smaller screen – 977 mm² and a resolution of 368 × 448 pixels (44 mm), 759 mm² and a resolution of 324 × 394 pixels (40 mm).

Outcome: Comparing the screens of the three models, the ranking is obvious. The simplest display is the Apple Watch SE. Apple Watch Series 6 has the same screen size and technology, but with an Always-On feature (always-on display). And in the new product of 2021, Apple Watch Series 7, the screen has also grown slightly due to the area and resolution.

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Apple Watch SE, Apple Watch Series 6, and Apple Watch Series 7 performance

And in this case, the ranking is obvious: the Apple Watch SE runs a 64-bit 2-core S5 processor, the Apple Watch has a 64-bit 2-core S6 processor, and this year’s model already has a 64-bit 2-core S7 processor. … In 2020, the S6 processor was a significant breakthrough. It was built on the basis of the A13 Bionic, running in the iPhone 11. The advantage over the S5 reached 20%. And this despite the fact that he is still presented as very productive. But the S7 chip practically repeats the previous development, it is no coincidence Apple says nothing about performance change between Series 7 and Series 6… All three models have 32GB of storage and 1GB of RAM.

Outcome: Speaking of performance, it is clear that the Apple Watch Series 6 and Apple Watch Series 7 will be slightly faster than the Apple Watch SE. But between them the differences themselves practically will not… And the Apple Watch SE is powered by a fairly up-to-date processor, for most users this device will not seem slow at all.

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Health monitoring on Apple Watch SE, Apple Watch Series 6, and Apple Watch Series 7

Apple Watch Series 6 introduces a highly relevant blood oxygen monitoring feature. It has survived in Apple Watch Series 7. Now the user of the watch with the help of the Oxygen in the blood application can always evaluate how his lungs work. On the back of the device there are four clusters of green, red and infrared LEDs and four photodiodes, which are responsible for taking measurements. The oxygen level in the blood is the percentage of gas that red blood cells carry from the lungs throughout the body. The drop in the indicator is a classic symptom of the coronavirus, with which humanity has been actively fighting in recent years. The sensors measure the light reflected from the blood and, based on an intelligent algorithm, produce a score of 70 to 100 percent. A reading below 95% is considered alarming. Measurements can be taken both on demand and in the background, for example, during sleep. The general summary will be displayed in the Health app. But the Apple Watch SE does not have this important feature.

Also, the Apple Watch Series 6 and Apple Watch Series 7 models received an electrical heart rate sensor on the back of their panel, which can take an electrocardiogram. The electrodes located in the Digital Crown will help. The user only needs to touch it and after half a minute, information about the current work of the heart will appear on the watch screen. Smart algorithms will determine if it is beating normally or if there are signs of atrial fibrillation in the ECG. Of course, this information cannot be considered a serious diagnosis, but it can warn and force you to turn to specialists for a more detailed examination. In the “Health” application, you can find diagnoses related to the ECG measurement.

Initially, with the release of Apple Watch 6, the ECG measurement function in Russia did not work, but by the end of 2020 the restrictions were lifted. But Apple Watch SE can’t take ECGs…

Although the Apple Watch SE lacks these most advanced health sensors, the watch can watch it too. To do this, they, like the Apple Watch Series 6, Apple Watch Series 7, have an optical heart rate sensor. It can detect decreased or increased heart rate or irregular rhythm. But if the Apple Watch SE has a 2nd generation sensor, then the other two models have a more accurate 3rd generation sensor. Also, all three models can detect a person falling, sending a signal to emergency services if necessary.

Outcome: Obviously, the functions of measuring the level of oxygen in the blood and taking an ECG are very important for monitoring health (in fact, not all Apple Watch users use them). But they are available only in Apple Watch Series 6 and Apple Watch Series 7. Unfortunately, Apple Watch SE monitors health in a slightly simplified mode, using only a heart rate sensor (they measure the pulse and react to its changes). So if this monitoring functionality is important for you, then you should pay attention to just the basic models that have it.

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Other Apple Watch SE, Apple Watch Series 6, and Apple Watch Series 7 features

Of course, the functions of a smartwatch are not limited to monitoring the health of the wearer. All these models have a built-in accelerometer, gyroscope, barometer, compass, always-on altimeter GPS / GLONASS, protection from water at depths of up to 50 meters, ambient light sensor, loud speaker, microphone, Bluetooth 5.0.

But Apple Watch Series 6 and Apple Watch Series 7 work better with wireless networks. These models support dual-band operation with Wi-Fi 802.1 b / g / n, while the Apple Watch SE only operates on 2.4 GHz. Also in these two models there is a U1 chip (not yet working in Russia), which will help when searching for things, it is not in the Watch SE.

The 2021 model received improved protection. The front glass is now even more durable, without fear of scratches. Dust protection has received an IP6X rating. It is no coincidence that the Apple Watch Series 7 is considered the most secure watch manufacturer, clearly surpassing the Apple Watch Series 6 and Apple Watch SE.

Outcome: Talking about fitness and workout programs, Apple Watch Series 7 doesn’t have exclusive features, but have glass with increased wear resistance.

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Battery in Apple Watch SE, Apple Watch Series 6, and Apple Watch Series 7

Apple prefers not to advertise the battery capacity of its devices, avoiding comparison with competitors. All three watch models are capable of providing all-day operation, which means that it is full daylight hours. The average battery life is about 18 hours, regardless of whether the watch has an Always-on mode.

But these models have differences in charging speed. It is carried out wirelessly, with a magnetic cable included. At one time, Apple said that Apple Watch Series 6 charges 20% faster than previous models. The battery will fully restore its capacity in an hour and a half. But Apple Watch Series 7 charges 33% faster than previous models – it only takes 45 minutes to replenish capacity from 0% to 80%. At the same time, only 8 minutes of charging allows you to further track sleep for 8 hours.

Outcome: All devices have the same autonomy, there is no clear leader here. But Apple Watch Series 7 stands out for its faster charging capability, which is very relevant given the battery life of the devices.

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Or maybe Apple Watch Series 3?

The current lineup also includes the Apple Watch Series 3. They represent the youngest available model. It costs much less than its more advanced counterparts – from 17,990 rubles. But this model can already be considered outdated – it does not have many functions, a relatively small screen. Nevertheless, Apple Watch Series 3 does an excellent job of implementing the basic functionality. The watch has 8 GB of memory, has excellent moisture protection, an altimeter, and can record the heartbeat. Functionally, this model resembles the stripped-down Apple Watch SE, only thicker and with larger bezels.

Consider Apple Watch 3 only as a cheap way to get into the ecosystem. After all, even the Apple Watch SE is already inferior to the 6 and 7 models in all respects. And with the release of the 2021 model, prices for 2020 models will have to come down. Today it is worth considering more modern options, which will be clearly longer supported by operating systems.

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Comparison of technical characteristics of Apple Watch Series 6, Apple Watch Series 7 and Apple Watch SE

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Apple Watch SE, Apple Watch Series 6, and Apple Watch Series 7 pricing.

For Apple Watch Series 7 in a 41 mm case, you will have to pay 36,990 rubles, and in a 45 mm case, these watches will cost 39,490 rubles. On sale you can also find Apple Watch SE, which cost 24,990 rubles and 27,490 rubles with cases of 40 and 44 mm, respectively. And although the Apple Watch Series 6 has disappeared from the official website, it will not be difficult to find them if desired. On the market, the price for them is 29 790 (40 mm) and 33 990 rubles (44 mm).

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Conclusion

Apple on its website offers a choice of three watch models: Apple Watch Series 3, Apple Watch SE and Apple Watch Series 7. Ranking goes from the simplest and cheapest to the best and most functional. At the same time, do not forget that it will not be difficult to find Apple Watch 6 in retail. They are very close in their characteristics to the current flagship, and for the most part they repeat it. On the Apple Watch 7 side, there is perhaps a slightly larger screen, better scratch resistance (but still scratches) and fast charging.… Apple Watch SE is the best Apple watch in terms of value for money – worth considering if you don’t need advanced features like blood oxygen and ECG, always-on display. Otherwise, you should pay attention to the 6 and 7 series models, in addition, you can save money by purchasing the 2020 model.

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Apple Watch Series 7 review

12/10/2021 by

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In September 2021, at California Streaming, Apple unveiled a slew of products, both software and hardware. Among other things, a new watch was shown, which received the predictable name Apple Watch Series 7. And although analysts expressed timid hopes that the watch would receive a completely new design with clear chopped edges, corresponding to the current iPhone or iPad Pro lines, this watch model did not receive a revolutionary appearance …

Nevertheless, the Apple Watch Series 7 has noticeable improvements (including external ones). We will talk about them in more detail below.

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Apple Watch Series 7 display

The watch screen is what falls at first glance. And significant changes in the appearance of the Apple Watch Series 7 are associated with the new, enlarged screen. The watch received new dimensions, now with a height of 41 and 45 mm, whereas earlier they were versions with 40 and 44 mm. It seems that the changes are almost minor, but according to Apple, the screen size has grown by almost 20% relative to the Apple Watch 6.

The screen size has grown with thinner bezels that are now only 1.7mm wide. The design of the display has been rethought specifically for this. And so that users can better experience the benefits of the larger display, WatchOS 8 introduces two new watch faces designed specifically for the Apple Watch Series 7. The larger display is more comfortable for the eyes and more comfortable to use with your fingers.

The screen resolution of the 41-mm model is 352 × 430 pixels, while the 45-mm model has 396 × 484 pixels. The area, respectively, is 904 mm² and 1 143 mm²… It’s still always-on, bezel-less OLED LTPO Retina display. Only now this “framelessness” has become even more obvious. The touch sensor is integrated directly into the OLED panel, forming a coherent whole with it. This, in turn, allowed both to reduce the thickness of the display and to make the bezels thin. The manufacturer believes that it is much easier to handle pressing with a hold than pressing with force (as was the case with the use of Force Touch technology). Display brightness is 1000 cd / m2²…

The display is protected by a tough, crack-resistant Ion-X front glass. The front glass received a new design, with a flat base, which made it possible to provide the very same protection against cracks.

This glass is twice as thick in the center area as in the Apple Watch Series 6.

The watch has an Always-on display function. In fact, the Retina display is always on and displays basic information. You can see it even without a pronounced hand movement. Indoors, the display now glows 70% brighter in this inactive mode. Apple has been able to optimize the performance of its watch so that this mode has little effect on the overall autonomy of the device.

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Apple Watch Series 7 case

The watch comes in two case versions: 41 × 35 × 10.7 mm (41 mm) and 45 × 38 × 10.7 mm (45 mm). In the first case, the device weighs 32 g, and in the second – 38.8 g. The main body material is recycled aluminum. The shape remains compact, but the screen has been enlarged. Ceramic and sapphire crystal are used to create the back panel.

Apple Watch Series 7 has received new colors, which is also a way to draw attention to this product. Now the watch is offered in colors: blue, green, dark night (black), red (PRODUCT)^REDand a shining star (white).

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Digital Crown Wheel

It seems that when Apple decides, for some reason, to abandon the proprietary Digital Crown on its watch, it will be a real revolution for this product. In the meantime, this element has not gone anywhere, it still has a tactile response – when you scroll the wheel, you can hear the characteristic classic clicks. The wheel is important, as it also serves as a sensor when taking an ECG. In general, this item has not received any updates.

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“Iron” Apple Watch Series 7

Modern electronic watches have long since departed from the function of showing only time. Today it is a complex computing system that requires adequate hardware power. For its watches, Apple creates a proprietary system that is narrowly specialized for solving specific problems. For example, Apple Watch Series 7 runs an S7 system with a dual-core 64-bit processor. It is a relative of the Bionic series found in the latest iPhones. So there is no doubt about the speed and economy of this solution. The new system is 20% faster than a similar one hosted in Apple Watch SE. But there are practically no differences from the S6 system watches installed in the previous model.

Inside the Apple Watch Series 7, there is a 32 GB drive, which is more than enough for the watch (do not forget that it works in conjunction with other Apple devices, much more capacious). The device has a Bluetooth 5.0 module and proprietary chips U1 (for spatial awareness) and W3 (for wireless communication). The watch can work with Wi-Fi 802.11 b / h / n at 2.4 and 5 GHz. The models presented in Russia will receive a GPS / GLONASS module, but the Wi-Fi + Cellular model will also be available in other markets.

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Protecting Apple Watch Series 7

Since a device of this class is constantly on the hand, it is exposed to an increased risk of damage – it is easy to hit the watch on something or hook it, put it in the water. This is why Apple Watch Series 7 security is so important. The manufacturer claims that this model is the most durable of all produced. And it’s not just about the improved screen protection we mentioned above. The robust front glass is part of the system.

The watch has received protection from dust, having IP6X certification. And the water resistance is WR50 for swimming. This allows the watch to sink to a depth of 50 meters. So in them you can safely swim in the sea or control the distance covered in the pool. But the manufacturer warns that when diving, water skiing, and others involving diving to great depths or contact with water at high speed, it is better not to use the watch.

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Apple Watch Series 7 features

Apple Watch Series 7 did not receive any new functionswhich were available, for example, in the Apple Watch Series 6, but we will briefly describe the most useful ones.

To be fair, it should be noted that a really useful feature still appeared in the Apple Watch Series 7 – a real on-screen keyboard, with which you can reply to messages directly from the watch. But! Unfortunately, the keyboard does not work with Russian yet.

Competitors may release their own watch models, which may be lighter, thinner or with a large screen. But the main feature of the Apple Watch is its rich functionality, which other manufacturers simply cannot implement. This device meets all the needs of the modern active person.

Paired with your iPhone, Apple Watch Series 7 gives you quick access to all the information you need. It will be easy to read it from the big screen. You will always be aware of news and events. The watch will help you call back to the office, answer an urgent message, determine the direction of movement using a compass.

The Wallet app stores valuable information. Now you can pay for purchases right from the clock, use bonus cards, show your boarding pass at the airport.

And the built-in Siri helps you find answers to important questions and even translates words and phrases into another language.

The Maps app will help you navigate, as the watch’s built-in tactile drive will lightly tell you the direction of turn.

The function of measuring the level of oxygen in the blood over the past year not only has not lost its relevance, but has become even more necessary – the coronavirus epidemic does not even think to subside. The watch measures this important indicator, which is directly related to the general state of the body. The oxygen level in the blood shows how well our lungs oxygenate the blood. The Apple Watch Series 7 smart sensor and dedicated app allow the wearer to get the information they need, day or night, as measurements are taken in the background. The sensor consists of four LEDs and four LED clusters located on the rear panel. The measurement itself lasts no more than 15 seconds and does not disturb the person in any way.

The ECG application plays an important role. The Apple smartwatch can capture an ECG comparable to a single lead electrocardiogram. For a wearable device, this is an important opportunity, with its help, medical specialists can obtain additional data about a person’s health, and he himself will gain additional peace of mind. Indeed, at the first unfavorable symptoms, you can immediately consult a doctor. The ECG app uses electrodes built into the Digital Crown and the back of the watch to operate. From the owner of the watch, you just need to put your finger on the wheel for 30 seconds. This will allow you to take a cardiogram and present it in the form of a graph. And the smart app will automatically analyze the results for heart rhythm disturbances.

Even when a person is asleep, his Apple Watch Series 7 is doing invisible work. The Sleep app doesn’t just keep track of how long you sleep. With its help, a person can adjust the regime of day and night, form a set of actions that should be performed before falling asleep. The watch will help you go to bed on time and get better rest. In a dream, Apple Watch Series 7 will track your breathing rate. Directly on the watch, you can get information about your dream, how it deviated in one direction or another from the norm.

Apple Watch Series 7 helps you fight stress. The clock seems to recommend taking a short pause in the middle of a busy day, taking a breath. The “Mindfulness” application now has the “Reflection” function, which will help you to put your thoughts in order. This is facilitated by beautiful animation. Another way to relax and focus is meditations, accompanied by video and audio, which are present in Apple Fitness +.

Apple Watch will continue to perform well in fitness. The watch allows you to choose dozens of workout options; to start them you need only one tap on the screen. Apple Watch Series 7 generally tracks all physical activities of a person. The Apple Fitness + app will be helpful to help you upgrade your goals. With the help of the enlarged display, it will be even more convenient to monitor your performance. The list of workouts on the Apple Watch is amazing, with exotic activities like squash, rock climbing, Pilates, and Taijiquan. There is an opportunity through Share Play to train together with friends.

The Fitness + service will finally come to Russia. New workouts of various durations appear in it every week. With the help of the watch, you can choose one of the available 11 types of workouts and practice them with music. And the dynamically changing personal indicators of the watch will be transmitted to the screen of the iPhone, iPad or Apple TV.

For cyclists, Apple Watch Series 7 offers a new opportunity. The watch will automatically detect that the person has started pedaling, prompting you to start a workout.

The fall detection function has been optimized for this type of training, as well as for others. The function of audio feedback will be appropriate, which will inform by voice about changes in important indicators: distance, speed, etc. Those who are engaged in e-bikes will be pleased to learn about the improvement of the algorithm for calculating the calories burned.

The level of motivation is supported by the activity rings “Mobility”, “Exercise” and “Warm up”. They show how you moved throughout the day. At the same time, the indicators of your activity can be exchanged with friends or you can challenge them in a competitive challenge. All this only increases the level of motivation, because it is always interesting to score more points than others.

Apple Watch Series 7 is a useful guide to the world of music. You can find tens of millions of songs in Apple Music, and the watch allows you to listen to audio podcasts and audiobooks directly from you. With them, it is so convenient to play sports and listen to fascinating stories through a speaker or wireless headphones.

The watch is also equipped with a compass, an accelerometer that reacts to falls by sending signals to emergency services, a gyroscope, a light sensor and an always-on altimeter. It helps you track descents and ascents.

For Apple Watch Series 7, you can create your own watch faces based on your style and hobbies. So, if you love snowboarding, then why not place air temperature, wind strength and humidity on the watch screen as additional widgets. Created watch faces can be sent to other users.

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Apple Watch Series 7 battery life

Increasing the screen size and resolution, increasing the brightness in idle mode and Always-on Display did not affect the autonomy of the watch. The lithium-ion battery installed in the Apple Watch Series 7 allows you to work in active mode for up to 18 hours (as in the Apple Watch Series 6). The manufacturer describes this mode with the phrase all-day or all day.

The charging system has been completely reimagined for the Apple Watch Series 7. The corresponding components received a new architecture. With a USB-C cable with fast charging, you can replenish 80% of your battery in just 45 minutes. This is one third faster than the previous model. Just 8 minutes of charging is enough to track the next 8 hours of sleep.

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Apple Watch Series 7 Package Contents

Recently, Apple has embarked on a policy of reducing the number of accessories supplied with devices in a bid to reduce its environmental impact. This also affected the Apple Watch. The watch now comes with a magnetic charging cable and an R-size sport pin-and-tuck strap, painted to match the case. But Apple Watch Series 7 now ships with a meter-long USB-C cable instead of the previous USB-A. This will help speed up charging, and the transition to a new universal standard cannot be denied. And the power supply can be found in the kit only with luxury options, which in Russia are unlikely to appear on the official sale.

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Do the old bands fit the Apple Watch Series 7?

It is no secret that for the owners of any watch it is also important which bracelet or strap will be on the wrist. After all, this largely determines the comfort from using the device. Apple offers a wide variety of watch accessories that vary in colors, materials and textures.

It is important that despite the slight change in the size of the watch, it retain compatibility with previous series accessories… In other words, you can wear the Apple Watch Series 7 on a monobracelet too (6 colors available, two options: smooth and braided, and 9 sizes).

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Specifications (specifications) Apple Watch Series 7

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Apple Watch Series 7 price in Russia

In fact, in Russia there will be two variants of the Apple Watch Series 7 in an aluminum case. The 41 mm model is suitable for a wrist with a girth of 130-200 mm, it costs 36,990 rubles. The slightly larger 45mm model will fit well on a 140-220mm wrist. These Apple Watch Series 7 will cost 39,490 rubles. Unfortunately, in our market there will be no models with the ability to work in cellular networks or luxury models with a different body material.

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Kitchen, Univer, Interns and 12 more Russian TV series copied from Western studios

11/03/2021 by ALOK DAS

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It is not difficult to scold domestic films, as well as football, politics, autodor or the health care system, for a number of objective reasons Russian filmmakers lag far behind their Western (and not only) colleagues, and sometimes even fall into the mud with their faces, ineptly copying ready-made and popular paintings.

This article will focus on Russian (Ukrainian, Belarusian, other) serials and TV shows, the authors of which were inspired by already implemented ideas. At the same time, we will not distinguish between franchises, adaptations, projects similar in plot and other types of borrowing, since the quality of the result depends little on this. And the result, I must say, in most cases is simply deplorable.

It is also worth noting that some of the “originals” presented below are also copies of other, less well-known shows, and reshoot successful projects not only in Russia, but also in dozens of other countries.

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“Doctor Tyrsa” (“House, M.D.”)

Let’s start with the domestic failure, for which the creators should be ashamed. Borrowing the idea of one of the most popular TV series of our time, they released an outright hack on the screens, while in every possible way denying attempts by critics and journalists to accuse them of plagiarism, calling their project a “Russian answer” to Dr. House, and also emphasizing the difference between the characters. In fact, the difference between Doctors House and Tyrsa lies only in the level of acting skills of Hugh Laurie and Mikhail Parechenkov.

In the meantime, there is no need to worry about it. ”

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“Escape” (“Escape” / “Prison Break”)

Next to Tyrsa, a copy of another mega-popular American project “Escape” should be placed, which began to be broadcast on Channel One in the same 2010 and with approximately the same success. However, unlike colleagues in the shop, the creators of the Russian “Escape” did not try to claim originality and indicated the names of the authors of the idea, Paul Schering and Monica Meyser in the credits.

The very idea of adapting “Escape” to Russian prison traditions and realities looked promising, but the quality of the final product leaves much to be desired.

In the meantime, there is no need to worry about it. ”

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“Homeland” (“Homeland” / “Homeland”)

In 2009, the Israeli TV series “Prisoners of War” was released, the protagonist of which was a captured soldier suspected by a secret service employee of going over to the side of the Arabs and converting to Islam. A few years later, Showtime started showing the American version called Homeland, which became mega-popular (including in Russia).

As for the domestic “Motherland”, even the eminent director Pavel Lungin and the star cast (Vladimir Mashkov, Andrey Merzlikin, Maria Mironova) could not explain to the audience why they needed to watch the Russian version. After the first season, the project was closed.

In the meantime, there is no need to worry about it. ”

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“The Far Side of the Moon” (“Life on Mars” / “Life on Mars”)

Let’s move on to less obvious and better quality adaptations. In 2007, the BBC finished showing the second season of Life on Mars, the protagonist of which is modern-day police officer Sam Tyler, who accidentally traveled in time and continues to search for a serial killer in Manchester in 1973.

Captain Mikhail Soloviev from “The Other Side of the Moon” also travels in time and catches a maniac, but already in 1979 in Brezhnev’s Moscow. At the same time, the team of producer Alexander Tsekalo really did a great job, well appreciated by the audience.

https://www.youtube.com/watch?v=c52JUA1_cj4In the meantime, there is no need to worry about it. ”

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“My Fair Nanny” (“Nanny” / “The Nanny”)

The original series from the early 90s told the story of a Jewish girl named Fran Fine from a poor New York quarter, who ended up in the house of the famous producer Maxwell Sheffield and became a nanny for his children. The successful project was re-filmed in more than 60 countries and gained great popularity, including in Russia.

The domestic version of “My Fair Nanny” with Anastasia Zavorotnyuk and Sergei Zhigunov in the lead roles was originally completely copied (up to the splash screen) from the original, while until recent seasons the series was quite popular among housewives.

In the meantime, there is no need to worry about it. ”

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“Univer” (“Greek” / “Greek” / “GRΣΣK”)

A successful and to some extent original Russian TV series, which nevertheless has many coincidences with the American sitcom “Greek”, which also narrated the life of students and was released in parallel with the Russian version. However, there is no need to talk about the superiority of the original over the adaptation – the plot of the American “Univer” is based on the characters belonging to fraternities and sisterhoods, which would be of little interest and not understandable to the domestic audience.

In the meantime, there is no need to worry about it. ”

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“Theorists” (“The Big Bang Theory”)

Perhaps the most popular modern sitcom is being produced to this day, continuing to collect Golden Globes, Emmy and other industry awards, which cannot be said about the Belarusian adaptation called The Theorists.

Worst of all, the frontmen of one of the best teams in the history of KVN – “PE Minsk”, Dmitry Tankovich and Evgeny Smorigin, who played Seva Zaitsev and Kulya Sinus, respectively, took part in this shame.

Fortunately, only four episodes of The Theorists were broadcast on STV, which were rated by Kinopoisk users at 1 point out of 10 possible. And the main achievement of the project was the angry mention of it on the website of Chuck Lorrie (author of The Big Bang Theory).

In the meantime, there is no need to worry about it. ”

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How I Met Your Mother

Another very good foreign sitcom and another failed attempt to make money on someone else’s popularity with the involvement of famous people of KVN (this time Alexander Smirnov and the team (“Parma”). The creators of the Russian parody (it’s hard to call it otherwise) simply reshoot two seasons of the original with poor acting and camera work, for which they received appropriate ratings from viewers.At the same time, the under-series lasted for two whole seasons on Russian TV.

https://www.youtube.com/watch?v=iBWIfBHOyncIn the meantime, there is no need to worry about it. ”

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“Our Russia” (“Little Britain” / “Your Britasha” / “Little Britain”)

A much more successful project from the former KVNschikov, which eventually grew to a full-length film. Nevertheless, despite the denials of one of the authors of the project, Semyon Slepakov, the idea of ”Our Russia” was probably borrowed from “Little Britain” – a similar show consisting of sketches performed by two comedian actors. Later, “Nasha KZasha” appeared in Kazakhstan, “Fayna Yukraina” appeared in Ukraine, and so on.

In the meantime, there is no need to worry about it. ”

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“Kitchen” (“White’s Kitchen” / “Whites”)

In Britain, the project was closed by the BBC producers immediately after the first season of 2010-2011, while the Russian version really shot and delighted the audience with 6 seasons, two feature films (“Kitchen in Paris” and “Kitchen. The Last Stand”). as well as a spin-off series “Hotel Eleon”. The recipe for the success of a culinary story is quite simple – a good acting game, a well-developed (and not written on the knee) script and an unusually high-quality editing for the domestic audience.

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“Interns” (“Clinic” / “Scrubs”)

According to the official version, the idea of the series came to the mind of one of the producers, Vyacheslav Dusmukhametov, who at one time graduated from the Chelyabinsk State Medical Academy and even attracted its graduates to work on the script.

A more realistic version seems to be that the Interns are based on the idea of the successful American TV series Clinic, and the viewer should thank not students from Chelyabinsk for the high level of humor, but KVNschikov Semyon Slepakov and Anton Morozenko, ex-captains of the Luna teams and the national team Pyatigorsk.

Be that as it may, the Russian version of the series about the tyrant doctor Bykov in the performance of Ivan Okhlobystin radically differs from the original and at the same time has a rather high, as for a domestic series, rating on Kinopoisk.

In the meantime, there is no need to worry about it. ”

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The Voronins (Everybody Loves Raymond)

One of the properties of many Russian serials is their high production speed. Having set up a conveyor belt and receiving views, domestic filmmakers churn out episodes in the hundreds, and the sitcom “Voronin” is a vivid example of this.

For the first 10 seasons, they successfully copied the American TV series Everybody Loves Raymond, after which they began to write their own scripts. Probably because the originals simply ended – from 1996 to 2005, the Americans released 210 episodes, divided into 9 seasons, while the Voronins, launched in 2009, are already filming the 22nd season and have shown almost half a thousand episodes to viewers.

In the meantime, there is no need to worry about it. ”

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“Happy together” (“Married … with Children”)

The series about the Bukin family is also striking in volume – 365 episodes over 6 seasons (that is, one episode per week without pauses and vacations). At the same time, the sitcom is an adaptation of the American original “Married with Children”, in the center of which is a loser husband selling shoes, a loafer wife with a young Alla Pugacheva’s haircut, a stupid daughter and a son who has reached puberty.

In the meantime, there is no need to worry about it. ”

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“Do not be born beautiful” (“I am Betty, ugly” / “Yo soy Betty, la fea”)

In 2005, the average Russian viewer could not have known about the existence of the Colombian TV series “I Am Betty Ugly”, the main character of which was an unattractive girl with braces on her teeth and ridiculous glasses, who got a job in a fashion company and fell in love with her boss.

In contrast to the South American, mostly humorous series, the Russian version has become a popular melodrama with edifying elements that even penetrated the title – “Don’t Be Born Beautiful”.

In the meantime, there is no need to worry about it. ”

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“Masha + Sasha” (“Boy and Girl” / “Un gars, une fille”)

Initially, a series or sketch show with a simple idea of demonstrating humor in a couple’s relationship appeared in Canada in the 1980s, and then at the turn of the millennium, the French version of the same name “Boy and Girl” became popular. A little later, the Russians began to follow the vicissitudes of the life of Masha and Sasha, and in Ukraine Les and Roma made people laugh no less successfully.

In the meantime, there is no need to worry about it. ”

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Apple Watch Series 6 vs Apple Watch SE: Does it make sense to buy a flagship watch?

09/10/2020 by ALOK DAS

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In September 2020, Apple updated its smartwatch lineup with two new models. They were named Apple Watch Series 6 and Apple Watch SE.

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Since the Apple Watch SE and Apple Watch Series 6 share many key characteristics, including design, water resistance, and an optical heart rate sensor, users might reasonably be wondering which model is best for them? Should you opt for a cheaper model with fewer features, or shouldn’t you be looking for compromises? We will try to answer the question, which of these two Apple Watch models is best for you.

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What’s the difference between Apple Watch Series 6 and Apple Watch SE?

What common:

Identical operating system.
Case size 44 mm or 40 mm.
Retina LTPO OLED display with 1000 nits brightness.
GPS support.
64-bit dual-core processor.
Wireless chip W3.
Digital Crown wheel with haptic feedback.
2nd generation optical heart rate sensor.
High and low heart rate notifications and irregular heart rate notifications.
SOS emergency call and fall detection.
Noise monitoring.
Water resistant up to 50 meters.
Wi-Fi and Bluetooth 5.0.
Compass and always-on altimeter.
Built-in 32GB storage.
18 hours of battery life in “all day” mode.

This list shows that the two models have the vast majority of the same features. However, there are few and significant differences between the Apple Watch Series 6 and Apple Watch SE that are worth highlighting, such as ECG and blood oxygen monitoring.

Differences:

‌Apple Watch Series 6‌

Always-On display.
64-bit S6 dual-core processor.
Application “Oxygen in the blood”
ECG application.
Blood oxygen sensor; electrical heart rate sensor and second generation optical heart rate sensor.
Longer battery life for specific workouts, faster charging.
New colors: blue and red.

‌Apple Watch SE‌

Retina Display.
64-bit S5 dual-core processor.
Optical heart rate sensor only.

Below we will explore each of these aspects in more detail.

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Apple Watch SE and Apple Watch Series 6 design

Apple Watch Series 6 and Apple Watch SE share the same basic design, but differ in color options.

For Russian users, Apple Watch Series 6 and Apple Watch SE are available only in aluminum.

The ‌Apple Watch Series 6‌ is available in Silver, Gray, Gold, Blue, or (PRODUCT) RED.

Apple Watch SE is only available in Silver, Gray, or Gold.

If you prefer blue or (PRODUCT) RED, then you should get the Apple Watch Series 6. This is the model that offers these colors. However, if you are happy with the basic colors: silver, gray or gold, then buying an Apple Watch SE will be more justified.

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Apple Watch SE and Apple Watch Series 6 displays

Apple Watch Series 6

Both Apple Watch Series 6 and Apple Watch SE feature an OLED Retina LTPO display with 1000 nits brightness. The key difference, however, is that the Series 6 display has Always-On support. This means that even when you lower your wrist, the display remains active, so you can always see information on the screen without raising your hand.

What’s more, the Always-on display on Apple Watch Series 6 is two and a half times brighter than Apple Watch Series 5 outdoors with wrist down. This makes it much easier to view the dial in bright sunlight. Even when the hand is down, users can now also access the Notification Center and Control Center, tap on notifications and swipe to change screens without waking the watch screen from sleep.

The Apple Watch SE doesn’t have an always-on display, which means users will have to lift their wrist or touch the display to see the dial.

Apple Watch SE

Aside from this feature, the high-resolution Retina displays themselves are the same on both models. If you don’t feel the need to constantly see information on the screen without moving your wrist, then the Apple Watch SE display is fine for your needs.

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Comparison of processors in Apple Watch SE and Apple Watch Series 6

Both processors in Apple Watch Series 6 and Apple Watch SE are 64-bit dual-core chips. The new S6 processor is based on the A13 Bionic found in the iPhone 11 and is 20% faster than the previous model, the S5. Apple claims this allows apps to launch 20% faster while maintaining the same all-day battery life of 18 hours.

The Apple Watch SE inherits the S5 dual-core processor from the Apple Watch Series 5, which Apple says continues to “deliver incredible performance.” The S5 is twice as fast as the processor in the Apple Watch Series 3.

The S5 itself was already a powerful processor when it was unveiled in the Apple Watch Series 5, and the S6 just became an even more advanced chip. Minor performance improvements to the S6 chip don’t seem like enough to justify an Apple Watch Series 6 over the Apple Watch SE, unless you want the fastest launch speeds possible. For the vast majority of users, the Apple Watch SE processor already seems fast and efficient enough.

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Health monitoring on Apple Watch SE and Apple Watch Series 6

Apple Watch Series 6 offers Blood Oxygen Monitoring, an all-new health monitoring feature that was not previously available on the Apple Watch. This function measures the oxygen saturation of the user’s blood so that the person can better assess their overall fitness and well-being. Oxygen saturation, also known as SpO2, is the percentage of oxygen carried by red blood cells from the lungs to the rest of the body. The parameter measures how well this oxygenated blood is delivered throughout the body. The feature is very relevant during the COVID 19 pandemic.

The back of the Apple Watch Series 6 houses a blood oxygen sensor with a set of four groups of green, red, and infrared LEDs.

They measure the light reflected from the blood and, using an advanced custom algorithm, can determine blood oxygen saturation from 70 to 100 percent.

On-demand measurements can be performed using the Blood Oxygen app, but there are also periodic background measurements, including during sleep. All data is displayed in the “Health” application. The user can track trends over time to see the change in blood oxygen levels.

In addition, Apple Watch Series 6 is equipped with a heart rate sensor similar to the previous model, which is used to take an electrocardiogram or EKG. Apple Watch Series 6 has electrodes built into the Digital Crown and an electrical heart rate sensor on the back. To use the ECG app, users need to touch the digital crown (wheel) and after 30 seconds, the heart rate data will appear on the device screen. The sensor will help determine if the heart is beating normally or if there are signs of atrial fibrillation (AFib). This heart condition can lead to serious health complications. All records, associated diagnoses and any noted symptoms are stored in the Health app.

ATTENTION! ECG measurement function on Apple Watch Series 6 in Russia does not work…

Apple Watch SE does not have a blood oxygen sensor or an electrical heart signal sensor to collect these health statistics. However, Apple Watch SE is not without the ability to record any health data.

Apple Watch SE has an optical heart rate sensor to track it and can send notifications for high and low heart rates, as well as irregular heart rates. The cheaper model can also handle emergency calls, drop detection, and noise monitoring, just like the Apple Watch Series 6.

The additional health monitoring function in Apple Watch Series 6 (if we are talking about users from Russia) is the main attraction of the more expensive model. If you think the ability to control blood oxygen is important to you, then you should consider buying an Apple Watch Series 6. If this feature is not so important to you, then the Apple Watch SE also has a certain set of such features.

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Apple Watch SE and Apple Watch Series 6 battery

Both Apple Watch models provide what Apple calls “all-day”. The battery life of the devices is about 18 hours.

The Apple Watch Series 6, however, offers faster charging, allowing you to fully charge your watch in less than an hour and a half, as well as increased battery life to track specific workouts such as indoor and outdoor running. The Series 6 has also been optimized to maintain battery life even with the display always on.

Since the battery life of both models is nearly the same, it probably shouldn’t be preferred to the Series 6 simply because of the faster charging and slightly improved battery usage during certain activities. Slightly better battery performance and faster charging are all indications that the Series 6 offers a number of small but significant improvements over the Apple Watch SE.

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Or maybe Apple Watch Series 3 after all?

Apple also still offers the Apple Watch Series 3 starting at RUB15,000. This older model offers significantly fewer features and a smaller screen. But the Apple Watch Series 3 is still a functional device with 8GB of storage, water resistance to 50 meters, an altimeter, emergency function and an optical heart sensor. Functionally, the model is more stripped down relative to the Apple Watch SE, it is thicker and with large bezels.

Apple Watch Series 3 is only for those looking to get an Apple Watch at the lowest possible price. But this model is also the least future-oriented. Given the age of the Apple Watch Series 3, if you can afford the Apple Watch Series 6 or Apple Watch SE, then you should definitely go for the more modern options.

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Comparison of technical characteristics of Apple Watch Series 6 and Apple Watch SE

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Apple Watch SE and Apple Watch Series 6 pricing

The price of Apple Watch Series 6 starts at 36,300 rubles for the version with a 40 mm case. The 44-mm model will cost 39,000 rubles.

In turn, you can buy the Apple Watch SE much cheaper – 24,700 rubles and 27,400 rubles for the 40 and 44 mm version, respectively.

Buy Apple Watch Series 6

Buy Apple Watch SE

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Conclusion

Apple Watch Series 6 in Russia does not look very convincing (in the USA, for example, this watch also received support for ECG measurements and versions made of stainless steel and titanium) in comparison with Series 5, offering only a difference in the emerging ability to monitor oxygen in the blood, the S6 processor , Always-On Altimeter and Enhanced Always-On Display.

Always-On Altimeter on Apple Watch Series 6

If the aforementioned features are still important to you and are not confused by the price, then Apple Watch Series 6 will be the best choice.

As an alternative for users on a budget, the Apple Watch SE is a very decent value for money. This watch will be the ideal model for many Apple Watch buyers, especially for the first acquaintance with it.

The Apple Watch SE is likely to be the most popular of the two, with most potential customers the default.

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Apple Watch SE vs Apple Watch Series 3: which is better to buy?

08/10/2020 by ALOK DAS

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In September 2020, Apple refreshed its popular Apple Watch line with an all-new model: the Apple Watch SE. The device offers many of the Apple smartwatch features that have made it so popular over the years, but at a much more competitive price point. At the same time, Apple has not taken off the sale of the cheaper option – Apple Watch Series 3, first introduced back in 2017.

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Since the two models rank as low-cost Apple Watch options and share many features in common, including a Retina display, water resistance, and an optical heart rate sensor, users might reasonably wonder which model is better? Does it make sense to buy an older but cheaper Series 3 watch to save money? Our guide will help you decide which of these two Apple Watch models is best for you.

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Apple Watch SE vs Apple Watch Series 3

Similarities:

Retina OLED display with 1000 nits brightness.
Dual core processor.
High and low heart rate notifications and irregular heart rate notifications.
Emergency SOS signal.
Water resistant up to 50 meters; the actual ability to swim in hours (detail).
18 hours of battery life.
A single version of the watchOS operating system.

Differences:

Apple Watch SE:

Case size 44 mm or 40 mm.
30% larger OLED Retina LTPO display with 1000 nits brightness.
System on an S5 chip with a 64-bit dual-core processor; wireless chip W3.
Optical heart rate sensor (second generation).
Digital Crown wheel with haptic feedback.
Fall detection and noise monitoring, fall detection function, always-on altimeter.
Bluetooth 5.0.
Compass and always-on altimeter.
Speaker 50 percent louder; built-in microphone.
Built-in memory capacity 32 GB.

Apple Watch Series 3:

Case size 42 mm or 38 mm.
2nd generation OLED Retina display, 1000 nits brightness
System on an S3 chip with a dual-core processor; wireless chip W2.
Optical heart rate sensor (first generation)
Digital Crown without tactile feedback.
Bluetooth 4.2.
Built-in memory capacity 8 GB.

Below we will take a closer look at all the differences between Apple Watch SE and Apple Watch Series 3.

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Apple Watch SE and Apple Watch Series 3 display

Both watches are equipped with Retina displays with 1000 nits brightness. However, the Apple Watch SE’s screen is 30 percent larger than the Series 3. This is due to the new display’s thin bezels and curved corners. The enlarged display allows for larger, easier-to-read application icons and fonts, and watch faces can become more accurate and informative. Various dials have been optimized for the large display.

Apple Watch SE

In addition, the Apple Watch SE received an LTPO display. This abbreviation stands for Low Temperature Polycrystalline Oxide. New technology allows the device to dynamically change its screen refresh rate to increase battery life.

Apple Watch SE’s excellent display is one of the main reasons to consider purchasing this more expensive device. What’s more, the larger screen makes the Apple Watch SE look like a much more modern watch than the Apple Watch Series 3.

Apple Watch Series 3

The SE with curved corners follows the current Apple design. The Series 3’s screen is practical, albeit not as attractive as the SE’s. Probably. this option is suitable for those dealing with an Apple Watch for the first time.

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Comparison of Apple Watch SE and Apple Watch Series 3 processors

Both models have a dual-core processor, but the S5 chip in the Apple Watch SE is up to two times more powerful than the S3 in the Apple Watch Series 3. This means the Apple Watch SE can run apps significantly faster than the Apple Watch Series 3.

The processor in Apple Watch Series 3 delivers fast start-up times and allows Siri to speak through the built-in speaker. The S5 chip is a 64-bit processor that’s actually two generations newer than the S3. With this solution, a significant increase in productivity and work efficiency is achieved.

The S5 is clearly a better processor than the S3, but it’s worth remembering that computing power doesn’t really matter for tasks running on the Apple Watch. S3 will still work great for day-to-day tasks, although S5 will likely be supported for much longer and update to watchOS faster.

If the focus is on the processor and you’re worried about how quickly the chip will handle updates in the future, the Apple Watch SE should naturally be considered. Otherwise, the performance of the Apple Watch Series 3 will be sufficient.

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Health monitoring

Apple Watch SE and Apple Watch Series 3 have an optical heart rate sensor. This allows both devices to alert the wearer when an unusually high or low heart rate or irregular rhythm is detected, and to measure the current heart rate.

However, it should be noted that the Apple Watch SE has an improved second generation optical heart rate sensor, while the Apple Watch Series 3 has a first generation sensor.

Overall, with nearly the same cardiovascular monitoring capabilities, there is no reason to go for the more expensive Apple Watch SE when it comes to health monitoring.

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Safety and emergencies

Apple Watch has a number of safety and emergency warning features. Both models allow you to quickly call for help and, if necessary, alert the necessary contacts in case of emergency. With the Emergency SOS function, users can quickly and easily call for help and alert emergency services by pressing the side button of the watch.

In addition, Apple Watch SE can detect falls and detect noise.

When it detects a fall, Apple Watch SE uses a special algorithm and the latest accelerometer with gyroscope. By analyzing the trajectory of the wrist and sharp acceleration, the Apple Watch SE sends an alert to the user immediately after a hard fall.

The message can be rejected or used to call emergency services. If the watch detects a person’s motionlessness for about 60 seconds after falling, it automatically calls emergency services and plays an audio message, which indicates the user’s location in the form of latitude and longitude coordinates, and also sends a message to personal contacts in emergencies.

The Noise application warns the user when noise levels are harmful to hearing. To better control your hearing health, Apple Watch SE uses the latest microphone to measure ambient sound levels in your environment. The device can then send a notification if the decibel readings have been increased to a point that could cause organ damage. Users can check the noise level at any time using the Noise app or the corresponding watch face widget.

While the Apple Watch Series 3 has basic emergency assistance, it’s clear that the Apple Watch SE is far better in terms of safety and emergency assistance. If drop detection and noise monitoring are valuable features in your smartwatch, you should get the Apple Watch SE. If you want your Apple Watch to mainly serve as a fitness tracker and give notifications, then the Apple Watch Series 3 will do just fine.

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Built-in storage in Apple Watch SE and Apple Watch Series 3

The Apple Watch SE has four times the storage space of the Apple Watch Series 3 – 32GB instead of 8GB. If you plan on downloading a lot of music, podcasts, or photos to your Apple Watch, then the Apple Watch SE is a much more convenient option. As a rule, storage is not a priority criterion for such watches, so 8 GB may be enough for many users.

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Other technologies

Apple Watch SE has a next-generation always-on altimeter that constantly displays altitude in real time (you need to set the appropriate watch face). A new, more energy efficient barometric sensor is responsible for this, as well as GPS and nearby Wi-Fi networks. The watch detects small changes in height above ground level, up and down in steps of up to 30 centimeters and can be displayed on the watch face or as a workout indicator.

Apple Watch Series 3, on the other hand, also has a barometric altimeter, but it lacks the always-on function and is not as accurate. The Series 3 can still use its altimeter to track activity, flight, outdoor workouts, and climb.

Only the Apple Watch SE has a compass that allows users to better determine heading, tilt, latitude and longitude. The Apple Watch SE has a lot more to offer for activities like hiking or rock climbing.

The Apple Watch SE also features a latest-generation speaker and microphone optimized for better sound quality for phone calls, Siri and Walkie-talkie, and also features Bluetooth 5.0. In comparison, the Apple Watch Series 3 received a first-generation speaker and microphone and works with Bluetooth 4.2.

In addition, the Apple Watch SE has a Digital Crown with haptic feedback that generates clicks with a mechanical feel when rotated. The Apple Watch Series 3 wheel does not provide haptic feedback and simply rotates as needed.

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Apple Watch SE and Apple Watch Series 3 design

While both Apple Watch models may look very similar at first glance, there are actually a lot of differences in terms of design. The Apple Watch SE case looks more refined than the Apple Watch Series 3, with a recessed side button and completely different microphone and speaker placement.

Most revealingly, the Apple Watch SE is 0.7mm thinner than the Apple Watch Series 3. While the difference may seem small, the Apple Watch SE looks significantly thinner due to its redesigned case and smoother curves. True, the Apple Watch Series 3 is about five grams lighter.

Despite the fact that Apple Watch SE and Apple Watch Series 3 have different case sizes – 44 and 40 mm versus 42 and 38 mm, the watches support the same strap sizes.

Apple Watch SE is available in Silver, Gold, and Gray.

Apple Watch Series 3 – Silver and Gray only.

If you are looking for a slimmer device with a modern look, or just a gold option, then the Apple Watch SE should be considered. If thickness is not an important criterion for you, Apple Watch Series 3 may be a better option, this watch will continue to work with straps for later models.

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Family setting

Apple Watch SE is compatible with the new Family Customization feature in watchOS 7. It allows family members who don’t have an iPhone (which would otherwise need to be paired with the device) to have an Apple Watch. Apple has implemented a number of features to make the Apple Watch more suitable for kids and seniors. For example, “Study Time” will help children stay focused in the classroom and there is a simplified setup process for seniors.

If you plan to use Family Setting, you will have to purchase an Apple Watch SE as the feature is not available for Apple Watch Series 3.

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Comparison of technical characteristics of Apple Watch SE and Apple Watch Series 3

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Maybe an Apple Watch Series 6?

In the lineup of Apple smartwatches in 2020, there is also a flagship device – Apple Watch Series 6. Their cost starts at 36,990 rubles. Apple Watch Series 6 has a number of advanced features, such as an always-on display, a faster S6 chip, as well as the ability to take an ECG (not yet available in Russia) and monitor blood oxygen levels.

Apple Watch Series 6 also offers several unique color options, including red and blue.

If you’ve already leaned towards the Apple Watch SE, the more premium Apple Watch Series 6 might be worth exploring.

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Apple Watch SE and Apple Watch Series 3 pricing

Apple Watch SE is offered at a price of 24,990 rubles for the 40mm version and 27,490 rubles for the 44mm version. In turn, Apple Watch Series 3 are sold much cheaper – 15,400 for the 38 mm version and 17,200 rubles for the 42 mm version.

Buy Apple Watch SE

Buy Apple Watch Series 3

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Conclusion

Overall, the Apple Watch SE is a device that has much more to offer than the Apple Watch Series 3 across the board. If you can afford to spend the extra RUR 7,000, then you get a wearable device that seems much more modern and sophisticated, with many additional features.

Whether you’re new to the Apple Watch world or only have basic needs, Apple Watch Series 3 will get you the minimum functionality you need at the lowest cost.

However, it’s important to remember that the Apple Watch Series 3 was released a long time ago. Apple Watch Series 3 is actually the oldest device to support watchOS 7. This means that in the future this model will lose support for new operating systems. If you plan on using your Apple Watch for several years, you probably shouldn’t buy an Apple Watch Series 3.

For the vast majority of people, the Apple Watch SE will be the best choice. It is necessary to purchase Apple Watch Series 3 only if price is a critical parameter, or, perhaps, if you just need a high-quality watch for a child or an elderly person. Considering the many features the SE offers over the older Series 3, the extra £ 10,000 for the Apple Watch SE is definitely worth it.

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Apple Watch Series 6, SE, 5, 4, 3, 2, 1 water resistance: can you swim and what you need to know

07/10/2020 by ALOK DAS

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Water resistance is one of the main criteria when choosing a watch. Many people mistakenly believe that all Apple Watches are waterproof, but this is not the case. Shallow diving is only acceptable with Apple Watch Series 6, SE, 5, 4, 3, and 2, while the first generation of watches and Series 1 models are only resistant to moisture and splash.

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Waterproof and water resistant: what’s the difference?

As you can see, there is a difference between water resistance and water resistance (water resistance). In the case of the Apple Watch Series 1, the device is waterproof, but by no means waterproof. This means that you can wear your favorite gadget in any weather, wash your hands and play sports without worrying about sweat beads damaging your watch. However, it is not recommended to dip into the water with them.

♥ BY TOPIC: Apple Watch Series 6 vs. Apple Watch Series 5: Should You Upgrade?

Can I swim or shower with Apple Watch Series 6, SE, 5, 4, 3, and Series 2?

Apple Watch Series 6, SE, 5, 4, 3, and 2 can be left on while swimming in the pool or swimming in the sea (you need to enable special mode “Blocking water” More on this below), however, they are not suitable for diving and other water sports that involve diving to great depths or being exposed to water at high speed. You can leave this watch on while showering, but contact with shampoo, soap, body and hair care products, and perfumes is undesirable, as they can damage the waterproof baffles and acoustic membranes. If the watch comes in contact with any substance other than water, wipe it off with a clean, lint-free cloth slightly dampened with water, and then wipe it dry.

Remember that water resistance is not permanent and can change. This depends on a number of factors, including whether your gadget has been dropped, been exposed to detergents or cosmetics, acids, acidic foods, or hair dye. In addition, water resistance may decrease if you’ve worn your Apple Watch in a steam bath or sauna, or played extreme water sports with it. Also, remember that not all straps are water resistant. For example, leather and steel bracelets are best kept out of water.

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Can i swim or shower with Apple Watch Series 1?

No. As mentioned above, Apple Watch Series 1 is waterproof (water and splash resistant), but not waterproof.

What to do if water gets on your Apple Watch?

If water gets on your watch, wipe it dry with a clean, lint-free cloth. Do not place them on a radiator or near other sources of heat, dry them with a hair dryer or spray.

After exercising at the gym, wipe sweat off the watch and strap, and clean the wrist on which you wear the watch. Apple Watch Series 2 and later can be rinsed with warm tap water. Always dry the device thoroughly with a clean, lint-free cloth after cleaning.

After water enters the speaker hole, the sound may become dull, but you should not try to insert something into it to clean it. You don’t need to shake the gadget either. Just let it charge overnight to let the moisture evaporate. The same applies to the barometric altimeter, the accuracy of which can be lost after water gets into the ventilation device.

♥ BY TOPIC: How to properly clean and wash your Apple Watch.

Apple Watch Series 1

You can check if water has entered the microphone or speaker of Apple Watch Series 1 as follows. Place the watch on a lint-free cloth with the speaker facing down and watch for liquid leaks. Until the water evaporates completely, it can affect the performance of the speakers and microphone.

Apple Watch Series 6, SE, 5, 4, 3, and 2

It is recommended that you activate mode before a planned dive with Apple Watch Series 6, SE, 5, 4, 3, and 2. “Blocking water”… In this mode, pressing the screen, the buttons and the Digital Crown will be locked. Mode “Blocking water” turns on automatically when you select a swimming workout in the Workout app.

How to enable Water Lock on Apple Watch: 2 Ways

1… You can activate the workout “Swimming pool” or “Water” on Apple Watch.

In this case, the watch will enter the mode “Blocking water” and automatically lock the screen to prevent accidental clicks on it.

2… If you do not want to start training, turn on the function “Blocking water” you can manually. To do this, swipe up on the screen to go to “Control point” and click on the water drop icon.

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How to turn off Water Lock on Apple Watch and push out the water

When you’re done swimming, quickly turn the Digital Crown several times to unlock the screen and remove water from your Apple Watch.

https://www.youtube.com/watch?v=KgTs8ywKQsIIn the meantime, there is no need to know about it. ”

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What else you need to know about contacting Apple Watch with liquids

Pool water contains chemicals that can damage Apple Watch components. In addition, contact with salty sea water can accelerate the corrosion of the watch, so proper care is required. After swimming, gently rinse Apple Watch with clean water.

It should be noted that Apple strongly advises against exposing smartwatches to soap or soapy water, shampoo, perfume, repellents, sunscreens, lotions, or other products that contain chemicals, as they can damage the waterproof baffles and acoustic membranes.

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Apple Watch Series 6 vs. Apple Watch Series 5: Should You Upgrade?

19/09/2020 by ALOK DAS

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When a new generation of a gadget appears, users inevitably have a reasonable question: how does the presented device differ from its predecessor? In this article, let’s compare Apple Watch Series 5 and Apple Watch Series 6. What’s new in the sixth series, and what remains unchanged? Should you upgrade? Let’s try to figure it out.

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Below we will consider only those criteria that differ for both watches. If you wish, you can check out detailed reviews of the Apple Watch Series 6 and Apple Watch Series 5.

Apple Watch Series 6 and Apple Watch Series 5 design and display

Briefly: Apple Watch Series 6 design remains the same, but there are two new colors (blue and red). Apple Watch Series 6 display is brighter, including when in Always-on mode.

Apple has always been very scrupulous about the design of its devices. Their looks are really well thought out and their shape fits perfectly with functionality. Perhaps that’s why the Apple Watch has kept its design since its debut in 2015. This also applies to the Apple Watch 6 – the model received a rectangular design, which made the device so popular. However, with this generation, for the first time, we got a couple of new colors: blue and red (Product) Red in addition to the previously used silver, gold and gray space.

In Russia, only aluminum Apple Watch Series 6 are available, in some other regions, titanium and stainless steel options are also offered.

As for the Apple Watch 6 display, this is the same Always-on Retina screen as Series 5 had with the same resolution (368 × 448 and 324 × 394). However, there is a big improvement in screen brightness. Apple claims the new display is two and a half times brighter in Always-on mode and 20% brighter in normal mode, and it also has the ability to use an always-on altimeter (altimeter). The watch will show how the owner’s height changes in real time.

Another big difference is the lack of Force Touch (touch force sensor). Apple ditched the pressure sensing feature after the iPhone XS / XS Max line of smartphones. On Apple Watch Series 6, Force Touch is a press and hold function. In its guidelines for UI design, Apple advises removing elements that previously used Force Touch.

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Software and performance

Briefly: Apple Watch Series 6 processor is 20% faster than the chip found in Apple Watch Series 5. Apple Watch Series 6 has a new sensor that measures blood oxygen levels.

With every new generation of Apple Watch, there is a leap in performance thanks to a new chipset. The S6 chip that powers the Apple Watch Series 6 is 20% faster than the previous generation. It is based on the same A13 Bionic chip found in the iPhone 11.

Another major hardware upgrade in the Series 6 is the built-in pulse oximeter sensor (detail).

It can be used to measure blood oxygen levels in just 15 seconds and send this information to a new app “Oxygen in the blood”…

With the release of watchOS 7, Apple Watch Series 6 and Apple Watch Series 5 have the following new features:

Sharing watch faces with other users;
The watch face can have multiple extensions for each application.
Additional training modes: basic training, dancing, functional strength training and recovery.
Sleep tracking.
Hand washing detection.
Cycling routes.
Track the duration of listening to headphones.

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Apple Watch Series 6 and Apple Watch Series 5 battery

Briefly: On average, the battery life of Apple Watch Series 6 and Apple Watch Series 5 is identical.

Battery life is always important to smartwatches. Apple claims the Apple Watch Series 5 offers 18 hours of battery life, which has already been verified and confirmed by repeated tests and user reviews. Recent leaks show that the Apple Watch Series 6 uses a 303.8mAh battery. The previous model, the Apple Watch Series 5, had a 296mAh battery, but with the new features and sensors in the Apple Watch Series 6, expect a battery life of around 18 hours. This is exactly what Apple’s official statement on the battery life of the Apple Watch Series 6 says.

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Contents of delivery

The only significant drawback of the Apple Watch Series 6 in comparison with the Apple Watch Series 5 is the presence of a charger (USB adapter) in the kit. In the box of the 2020 flagship watch, in addition to the device itself with a strap, there is only a charging cable.

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Price

Apple continues to stick to its pricing tradition. The price of Apple Watch Series 6 in Russia is 36,990 rubles for the 40-mm version and 39,490 rubles for the 44-mm version. In turn, the Apple Watch Series 5 was discontinued, but you can still buy them in the networks of official resellers at a price of 31,990 rubles for the 40mm version and 33,990 rubles for the 44mm version.

Buy Apple Watch Series 6

Buy Apple Watch Series 5

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Which is better to buy Apple Watch Series 6 or Apple Watch Series 5?

There is no definite answer, since everything depends on the selection criteria. If you already own an Apple Watch Series 5, there really aren’t many reasons to choose Series 6. Of course, the new watch has a better processor, a brighter screen, and a blood oxygen sensor. On the other hand, Apple Watch Series 5 has the same screen size, almost identical functionality, and is still quite fast. This is not the case if you are considering upgrading your Apple Watch Series 6 or Series 5 with Series 2 or Series 3. This is the perfect time to get a clear improvement in performance and features, all at the same starting price as before.

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Apple Watch Series 6 review: what’s new, features, price in Russia

18/09/2020 by ALOK DAS

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At the Apple presentation on September 15, 2020, the sixth generation of the Apple Watch was presented. It was this manufacturer that defined the unwritten standard for the entire segment. Apple watches are imitated, trying to at least to some extent repeat their success. Meanwhile, the company itself sells more of its watches than all the Swiss manufacturers combined. The fact speaks for itself eloquently. There is no doubt that the next series of watches will only consolidate the dominant position in the market. Apple Watch Series 6 has evolved significantly relative to its predecessor.

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Apple Watch Series 6 display

Apple Watch Series 6 retains a bezel-less OLED LTPO Retina display. But the Force Touch technology in this device is absent – it was considered unnecessary – pressing with force was replaced by pressing and holding. The watch has a display brightness of 1000 cd / m2²… The screen resolution is 368 x 448 pixels for the 44 mm model and 324 x 394 pixels for the 40 mm model. Depending on the size, the display area will be 759 and 977 mm 2.

The beloved Always-on display is now even more powerful. In this mode, which allows you to constantly display basic information on the screen, the watch will shine 2.5 times brighter than its predecessor. This is especially important on the street, in an inactive mode. Previously, to view the time, you had to raise your hand to activate the maximum brightness, now you can see the information even without moving your wrist. The operation of this mode practically does not affect the autonomy of the device.

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Apple Watch Series 6 case

As we mentioned above, the watch can be seen in two cases made of recycled aluminum: 40 and 44 mm. In other countries, we should expect to see models made of titanium or steel on sale.

The design is exactly the same as the previous model. And the thickness of the watch remained the same – 10.7 mm, although Apple offers to compare it with the remaining Apple Watch 3 model available on the website, in comparison with which the new model has become 11% thinner.

The watch received five color options: blue and red (PRODUCT) RED were added to the previously used silver, space gray and gold. Bright additions will be appreciated by users. The back of the watch is made of ceramic and sapphire crystal.

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Digital Crown Wheel

The wheel is an important accessory to the watch. The Digital Crown has a tactile response that manifests itself in the form of clicks when scrolling.

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“Iron” Apple Watch Series 6

The work of the new watch is provided not even by the processor, but by the whole S6 system. Apple claims that this is a complex complex, and not just a chipset. It is based on a dual-core processor based on the Apple A13 Bionic. The same is installed in the iPhone 11. This solution guarantees a high level of performance, it is not surprising if in the near future the computing capabilities of the Apple Watch will begin to be compared with computers and laptops. Compared to the S5 system, performance has increased by 20%.

The internal storage capacity is 32 GB, it is not yet clear why the watch needs more. A watch with a GPS / GLONASS module will be presented on the Russian market, while a Wi-Fi + Cellular model will be available in other markets.

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Water resistant Apple Watch Series 6

The protection of the watch from water has not changed for several series already (in detail). Likewise, Apple Watch Series 6 can be immersed in liquid to a depth of 50 meters. You should not abuse it – it is one thing to swim in the pool in a watch, and quite another to engage in active sports and deep-sea diving.

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Apple Watch Series 6 features

The rich functionality of the Apple Watch is exactly what makes the product inaccessible to competitors. The new model has received an important function – measuring the level of oxygen in the blood (in detail).

By itself, this feature is not new to the mobile technology market, previously something similar has already been implemented by Samsung, but then hid deep in the submenu of its smartphone. Apple suggests measuring blood oxygen levels using a special sensor in the watch and an app.

Moreover, the device can take measurements in the background, both day and night. The sensor consists of four LED clusters and four LEDs. To accommodate this structure, the concept of the watch back has been rethought.

Data on the level of oxygen in the blood is very important just at the present time, because the coronavirus causes serious changes in this parameter. The watch takes only 15 seconds to take measurements.

The list of countries in which the blood oxygen measurement function works on Apple Watch:

In addition, the watch has a second generation heart rate sensor. Thanks to the Pulse application, it will be possible to pay attention to adverse symptoms and consult a specialist in time.

The new application “Sleep” (in detail) allows you to perform a set of actions necessary for a quick and high-quality transition to a new state. The device continuously monitors your sleep duration to help you determine your ideal sleep pattern.

Apple Watch Series 6 is an indispensable companion for fitness enthusiasts. There are many types of activity, the watch helps to track them, measuring the necessary indicators. The watch now has an altimeter that can be left always on (placed on the dial, see the screenshot below), tracking ascents and descents.

Activity rings will add motivation and make you energetic, besides this information can be exchanged with friends, forming competitions.

As with previous watch models, there is a compass, an accelerometer with fall detection, a gyroscope and an ambient light sensor. In conjunction with the iPhone, all the information and content you need is at hand. You can answer calls and messages right from the wrist, pay for purchases with your watch and Apple Pay, and ask Siri for help, including translation. The watch will help you work with maps, vibrations on your wrist, informing you about a turn on the way.

Among other things, Apple Watch Series 6 has many new watch faces that are easy to customize to suit your style, mood, and hobbies. You can create your own unique watch face and share it with other users.

https://www.youtube.com/watch?v=WKydF_3gxfwIn the meantime, there is no need to know about it. ”

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Apple Watch Series 6 battery life

Despite the increased screen brightness in Always-on Display mode, the built-in lithium-ion battery provides up to 18 hours of operation. Apple itself describes the operating time with the phrase all-day, that is, “all day.” It is to be expected that in most scenarios, there will be no need to recharge the device in the middle of the day. And the charging itself lasts an hour and a half.

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Apple Watch Series 6 package

Unfortunately, the equipment of the watch turned out to be poorer than that of the previous models. The manufacturer decided that the new owners did not need a power adapter. So the only thing that comes with the watch is a magnetic charging cable and a strap. The 5 W power supply is present only in luxury versions with a titanium case and a Hermes strap (not sold in Russia).

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Apple Watch Series 6 Straps

Apple also pays special attention to how the watch will be placed on the wrist. The company understands that it is important not only to produce straps in different colors, but also to diversify the accessory itself. Along with the Apple Watch Series 6, a monobracelet, devoid of buckle and clasps, was introduced (available in six colors).

The monobralet is available in two versions: smooth silicone and braided silicone threads.

Nine sizes ensure the perfect fit. A simple and convenient solution will be appreciated by people leading an active lifestyle. Especially for those who want to emphasize their taste and material status, there are straps from Hermes, including those with colored leather.

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Specifications (specifications) Apple Watch Series 6

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Apple Watch Series 6 price in Russia

In domestic retail, aluminum Apple Watch Series 6 will cost 36,990 rubles in a 40-mm case and 39,490 rubles in a 44-mm case. Models with the ability to work in cellular networks on the Russian market should not be expected, as well as luxury models with a different body material.

Buy Apple Watch Series 6…

https://www.youtube.com/watch?v=TCMnrssX1NEIn the meantime, there is no need to know about it. ”

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Can I install watchOS 7 on Apple Watch Series 1, Series 2 and Series 3?

23/06/2020 by ALOK DAS

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Updating watchOS 7 is another big step for the Apple Watch. Unfortunately, support for third-party dials did not appear in it, as users so requested, but Apple’s proprietary dials became more customizable. And that is not all.

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The update also adds a new “sleep tracker” application, detects when you wash your hands and starts a timer, adds new workouts, improves Siri and much more.

But, unfortunately, not every owner of Apple Watch will be able to install watchOS 7.

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Does watchOS 7 support Apple Watch Series 1, Series 2, and Series 3?

At WWDC 2020, Apple executives said that watchOS 7 is only compatible with Apple Watch Series 3 and later. Owners of the Apple Watch Series 1 and Series 2, unfortunately, will not receive an update in the form of the Apple watchOS 7 operating system this fall.

Apple does not refuse to support such devices without good reason, therefore, most likely, some of the new features in watchOS 7 simply require more powerful equipment. The new Apple Watch models are equipped with S-series dual-core chips, which makes the Series 3 watch about 70% faster than the S2 Series Series chip.

Such a decision will disappoint the owners of the old Apple Watch, but it is simply a tribute to the need to develop watchOS.

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Morning Show is a drama series from Apple. Is it worth watching?

29/03/2020 by ALOK DAS

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Apple is primarily associated with computers, smartphones and tablets. But our world is changing rapidly. What was popular yesterday, tomorrow may become useless to anyone. That’s why Apple is opening up new fields for itself – it is likely that this is where the future of the company is hidden. Yes, and the accumulated funds allow you to spend a billion or two dollars or even a dozen on any large-scale project.

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The success of Netflix, the rapid growth of its subscriber base and growing revenue is a great challenge for Apple. The new Apple TV + streaming platform has been available to the public since November 1, 2019.

But the technical launch itself is not so important – much more interesting is what is inside. It was the original content that allowed Netflix to “shoot”. In November 2019, Apple introduced several of its own series. Well-known screenwriters, producers and actors were hired – they simply cannot be attracted by user experiments, it is necessary to immediately generate interest. One of these products was the series “Morning Show”.

The creation of the series began in November 2017. The main stars of the new Apple project were Reese Witherspoon and Jennifer Aniston, in addition to the first and second roles, there is also Steve Carell. By itself, such a powerful cast is already intriguing. Reese and Jennifer received $ 2 million for each series, which is clearly a lot against the background of a total budget of 15 million. For TV shows, such expenses are considerable, Apple’s desire is evident not to skimp on creating a quality product. As a result, the entire season cost the company 150 million, but there will also be a second!

The series is dedicated to the life of the “Morning Show” – almost the most popular television show in America. The presenters, Alex Levy (Aniston) and Mitch Kessler (Carell), are joking, they are loved by millions of viewers. Billboards with photographs of journalists are placed on the buildings, they are friends with the stars of show business, interviewing major politicians, traveling with reports around the world. The story begins with Mitch being accused of sexual harassment. He is quickly kicked out of the show – the channel naturally decides to maintain its righteous reputation. Alex’s positions were also shaken – who will be her new co-host and is it worth it to renew her contract, since the couple loved by the Americans fell apart, and even with a scandal?

https://www.youtube.com/watch?v=eA7D4_qU9joA.

Suddenly, provincial journalist Bradley Jackson (Witherspoon) is involved in the game. She becomes Alex’s partner. But Bradley’s integrity and an attempt to find out and tell the truth are not the best tools in the accepted framework of a family television show where viewers need smiles rather than off-screen squabbles. Throughout the 10-hour series, we will learn about how a TV show is made, how corporate standards affect personal relationships, how constant game on the camera changes personality, what game the TV channel’s bosses chase after millions. All this is very interesting … or not at all interesting 🙂 And the story itself will obviously get a continuation.

With the blessing of Apple, the scriptwriters of the series entered the shaky ground of sexual scandals relevant to the country. Weinstein and the MeToo movement are mentioned repeatedly. Flirtation and sexual relations at work in the team are met constantly. But when is it natural, and when are subordinates simply unable to resist the charm (and pressure) of the boss? The Morning Show is trying to figure this out with us. And this is really a difficult question, the search for an answer to which will accompany the viewer the whole season. The motives and behavior of the main characters look interesting. Where is selfishness and desire to save his own career at all costs by drowning old friends and partners, and where is the desire to convey the truth to society? We get the opportunity to evaluate the heroes and their actions. Given that all this happens against the background of the backstage of television, the story looks really cool. The series receives few neutral ratings. He either “comes in” almost immediately or causes bewilderment – what is it about, and why is it interesting? You should not be surprised, just in America the values are slightly different than ours. Whether it is a mentality or a different level of civilization – decide for yourself. But if in the United States a sexual scandal for a public figure is a sentence, in Russia it does not.

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The acting in the “Morning Show” is good – the heroes have where to show emotions. Jennifer Aniston has long ceased to be a copy of the nearby Rachel from Friends. Here she is an adult woman (oh, how fast time flies!) With her position, inner core and ability to step over friends if necessary, and even more so through enemies. Witherspoon, the true-minded heroine, seems simpler, but she also has her own “internal demons” inside, which we learned a little about so far, but the second season will definitely tell us more about this. Personally, I liked Billy Krudan more than anyone in the role of Corey Ellison, news director of the channel. A smart, independent manager leading his game and seeing the future of the show and television ahead evokes sympathy. It is no coincidence that the actor received the 2020 Film Critics Choice Award, and the series and its two main stars received Golden Globe nominations.

You can name the three main series of Apple, released in the fall of 2019 in the first wave. This sci-fi “See” and “For the sake of all mankind”, as well as the dramatic “Morning show”. It seems to me that these series have absorbed a certain spirit and values of the company. First of all, Apple did not save on the product – it turned out to be controversial for many, but clearly high-quality and noticeable. And the Morning Show also highlighted a rather urgent problem for society, which still does not have an unambiguous interpretation. It seems symbolic that it was Apple that boldly addressed this topic. Just as the company’s technological products are positioned understandable and close to most users, the media content is dedicated to exactly what interests Americans (others, alas, to a lesser extent) most.

The series “Morning Show” is likely to appeal to all women, but we recommend watching and the strong half.

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