What the first logos of Apple, Playboy, Pepsi, Mercedes and other famous companies looked like

At one time, Steve Jobs did not skimp on a $ 100,000 fee for Paul Rand, the author of the brand identity of the newly minted company NeXT. After all, readiness for change is a wonderful quality, but the more successful the start, the longer they are not needed. A rewarding experience, illustrated by the … Read more