Looked

What the first logos of Apple, Playboy, Pepsi, Mercedes and other famous companies looked like

10/09/2021 by ALOK DAS

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At one time, Steve Jobs did not skimp on a $ 100,000 fee for Paul Rand, the author of the brand identity of the newly minted company NeXT. After all, readiness for change is a wonderful quality, but the more successful the start, the longer they are not needed. A rewarding experience, illustrated by the successes and failures of a number of big-name brands.

Apple

Not only did the visual series misinterpret the famous legend of Newton and the apple tree for the sake of a mass stereotype, but also the inscription around the perimeter of the image took the consumer into the philosophical jungle. A good way to demonstrate the originality of the founding fathers mindset, but terribly inconvenient for increasing computer sales.

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McDonald’s

In glorious times, even before the introduction of the term “fast food” into everyday life, a chain of restaurants called “McDonald’s Famous Barbecue” appeared in the United States. With an inexpensive menu and a simple, laconic signboard. But by 1953, management’s appetites were growing into a coast-to-coast strategy, and the picture was radically changing within the framework of the franchise organization. And by the beginning of the 70s. business rushes overseas – either in the form of golden arches of the bridge of friendship and affordable food, or in the form of trajectories of ballistic missiles with insidious filling.

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Pepsi

The roots of the rivalry between the two producers of “sweetened water”, as old Jobs characterized them, go back to the century before last. The then Pepsi-Cola logo in curves and curls closely resembled the current name of Coca-Cola, and a similar set of letters added a fair amount of confusion.

In 1907, Pepsi makes another daring demarche – the inscription becomes less prim and easy to read by the general public, the main clientele of the two companies.

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Microsoft

In the disco era, reels were spinning with might and main and everywhere – on dance floors, in the drives of the first personal computers, and even in the inscription with the name of the company of Bill Gates and Paul Allen.

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Google

Perhaps the statements by Sergey Brin and Larry Page that they are inspired by the desire to make the world a better place are an attempt to atone for the innocent sins of youth? This is how the logo of the search giant looked like in infancy, in 1997, and now it’s hard to believe that these dancing letters have become the godfather of the entire Internet.

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Firefox

In 2003, Mozilla found itself embroiled in a corporate dispute with Phoenix Technologies over its new browser. Its working title was “Phoenix” – the merchants did not want to part with such a sonorous word and the software developer had to compromise. But the spark, in the most literal sense, was preserved and simply exchanged the fiery bird for the fiery fox.

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Playboy

Initially, instead of the well-known “bunnies” in stockings, the trademark was represented by a rabbit. And not just any, but an alpha male, in the traditional British manner – in a tuxedo, with a bow tie, a glass of vermouth and a cigar. Although the latter is nothing more than a guess, because the eared ladies’ man from Playboy personified eccentricity from the very beginning.

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FedEx

An illustration of how the change of the logo most vividly symbolizes the urgent reforms in the company’s activities. In 1973, the run-of-the-mill Federal Express postal service came into being, with a trademark that had a utilitarian design. And that was fine with everyone. But by 1994, visual maestro Lyndon Leader had created an incentive name by special order.

Take a closer look at the shape of the void between the letters “E” and “x” – together with the shortened name, this has become a symbol of the speed, accuracy and purposefulness of the updated FedEx.

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AT&T

“Bell” is translated from English as “bell”. This is the same surname of the inventor of the telephone, plus Alexander Graham Bell and the founder of AT&T. The modest scientist did not cling his face to the logo, limiting himself to a hint drawing – now people have the opportunity to hear important news at a distance.

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IBM

If we take the process of the emergence of IBM as the takeover by The International Time Recording Company of a structure called “Copmuting-Tabulating-Recording-Company” in the early 1920s. last century, the original logo should look like this.

After all, ITR existed as far back as 1888.

But if we consider IBM as an absolutely independent trademark, then its first logo is radically transformed. This is approximately how it remained during the first decades of its activity.

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Nintendo

Nin, Ten and Do are the three Japanese characters that formed the name of a playing card company at the end of the 19th century. Almost a century later, mankind was massively carried away by electronic toys, and then digital ones – the enterprising descendants of the former hucksters quickly navigated the situation. And they changed not only the logo, but also the company’s policy, moving from the release of the games themselves to the creation of developed game universes.

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Mercedes

One piquant legend is associated with the modern version of the auto giant’s logo, the three-pointed star, which attracts the main interest of the audience. It is not surprising that the original version, strict and inexpressive, was naturally forgotten.

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Kodak

The first color film produced by the company was released in 1935, and its logo was painted in the characteristic red and yellow tones even later. Initially, in the distant 1880s. the firm was called Eastman Kodar Corporation and its trademark looked rather peculiar.

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Ford

In 1903, the logo of the newly minted automaker looked like it had come off the screen of a silent cinema – pretentious, contrasting and pretentious. After just a decade, it is rapidly evolving to a format that is more convenient for mounting nameplates in the mass assembly line assembly of thousands of vehicles.

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What a mobile phone, laptop, player, game console looked like 50 years ago

07/09/2021 by ALOK DAS

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Today we can no longer imagine our life without a variety of smart and not so devices. They provide our everyday life, entertain us, and are an instrument of access to the ocean of information. But this was not always the case. The first gadgets were bulky, noisy, and often uncomfortable. Far from everyone believed in the future of such technology. The evolution of devices has made some devices unnecessary and others popular. But over the decades they have noticeably changed their appearance. Let’s remember some of the classic gadgets of the past after observing their evolution.

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First laptop

The idea to create a portable computing machine without wires and with a flat-panel monitor appeared back in 1968. But only in the early 1980s, attempts to implement the idea began. In 1981, the Osborne 1 model was created. A portable laptop could be called with a big stretch – 11 kilograms is convenient only to drag. Osborne 1, when closed, resembled a bulky suitcase. The device had a small black and white screen measuring 8.75 by 6.6 centimeters to display 24 lines of 52 characters. The Zilog processor ran at 4 MHz and had only 64 KB of RAM. The battery life was out of the question – there was no battery at all. Both externally and stuffing, the first laptop was not much like modern laptops. But at that time, the creators really managed to implement a computer in a compact form. The laptop cost $ 1,795 and was commercially successful.

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Music player

Now these devices may be the size of a matchbox, but most often their functions are generally implemented by our smartphone. And the history of small and portable stereo music players began in 1972. Andreas Pavel invited the largest electronics manufacturers to develop his idea for a cassette player. However, no one believed that people would want to walk the streets with headphones on. And the first full-fledged mass cassette player Walkman appeared in 1979. Sony managed to release a device just a couple of times the size of a cassette. For the sake of compactness, I had to sacrifice a speaker and a voice recorder. Up to this point, portable tape recorders have been the size of a suitcase or briefcase.

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Game console

Sony Playstation and Microsoft’s Xbox dominate the gaming console market today. But in the early 1970s, no one knew anything about them. In 1972, the world’s first home video game console, the Magnavox Odyssey, was introduced. Her graphics were based on dots and dashes, and the games were downright boring.

The $ 100 device had no microcircuits or microprocessor, operating on the basis of diode-transistor logic. But the descendants of this console have formed a whole generation of fans and even a part of modern culture.

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Phone with the ability to make video calls

Even before the appearance of such devices on the market, people dreamed of the opportunity not only to hear the interlocutor, but also to see him. But for the time being it remained the lot of science fiction films. And today, video calls are a familiar part of our life. Even older people have already mastered this service, communicating from the villages with their relatives. And the first device for making video communication appeared in 1964 and was very cumbersome. AT&T’s Picturephone was a combination of a landline phone and a portable 5-inch TV. This miracle of technology turned out to be difficult to manufacture and expensive. It is not surprising that video communication turned out to be unclaimed at that time.

The manufacturer has set up several public access points in major cities, but even there a three-minute call cost between $ 16 and $ 27. The fashion service attracted only 70 users in six months.

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Vacuum cleaner

Today, there are many fairly compact vacuum cleaners on the market: washing, autonomous, smart. But even 60-70 years ago, the picture was not at all so rosy. And although the first analogues of vacuum cleaners appeared in Russia at the beginning of the 20th century, only Buran became a truly legendary model. It has been in production since 1957 and lives up to its name, being heavy, reliable and roaring. The design was copied from the Electrolux model, but who cared about that in the Soviet Union in those years? But an unkillable device could become a paint sprayer in reverse mode. The demanded device has become a real shortage in our country.

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Mobile phone

Back in 1957, Soviet engineer Kupriyanovich created a prototype of the first mobile phone. The device weighed about 3 kilograms, but the concept did not capture the minds.

Subsequent prototypes were even more compact.

Nevertheless, the idea of creating a telephone that was not tied to a single place with wires seemed interesting. In 1973, Motorola introduced the DynaTAC, which weighs relatively little – just 1.2 kilograms. And since 1984, mobile phones began to be mass-produced, gradually moving from the category of an expensive toy to the category of a mass gadget accessible to everyone. In the 1980s, mobiles could provide only half an hour of conversation or 6 hours of waiting. Today these problems seem inconceivable to us.

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Television

Color television came to America as early as the 1950s. And the classic Sony Trinitron has been in production since 1968. This TV quickly gained popularity, because it distorted the picture much less than others. At that time, no one thought about flat screens and thin frames. The Japanese, on the other hand, made the CRT part of the cylinder, and not part of the sphere, as their predecessors.

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Dishwasher

The modern kitchen is packed with effective solutions. The dishwasher has long ceased to be a luxury of the elites, having become an everyday tool for a housewife. Any family can purchase this gadget. But in this case, the evolution was not so obvious – already in the 1950s, Colston introduced a dishwasher comparable in size to modern models.

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What computer viruses looked like in the 80s and 90s of the last century

19/11/2020 by ALOK DAS

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Mikko Hipponen, Lead Researcher at F-Secure (Cyber Security), has been working on computer viruses for over 25 years. Over the years, he has developed a hobby: to secure the most interesting “malware” and keep them at home. The result is a whole collection – and you’ll love it!

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Mikko not so long ago learned that the Internet Archive organization allows you to run software created to run in DOS, and immediately got the idea to put his “collection” on public display.

It stored malware of the old days on a 5.25-inch floppy disk. Hipponen removed all dangerous code from the software and left only the visual effects. Now all his finds can be viewed right now on the Malware Museum online archive site. The “ticket” to the “exhibition” is free, all that is required from the user is a modern browser.

Jason Scott, who keeps track of the software collection at the Internet Archive and who helped create the Malware Museum, is sure that viruses can and should be assessed not only by their degree of danger, but also in terms of aesthetics and history:

“After neutralization and confinement in the narrow frames of the emulator, they look like an object of art. From such a safe distance, many people can see how it was possible to become infected with these viruses and what kind of threat they carried. “

Scott says that the “museum of viruses” has already interested many people: the collection, which initially consisted of only 30 copies of malicious code, has already grown to 80 pieces – users are willing to put their viruses on public display.

Here are just a few of them:

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Q walker

A cartoon character suddenly starts walking on the computer screen (you yourself understand, he has nothing to do here under normal conditions):

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Delyrium

The “victim” has the feeling that the PC screen is in the epicenter of an earthquake:

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LSD

Everything is so bright:

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Zohra

Slowly, line by line, the screen “turns black”, and at the end a frightening message appears: Zora will live forever, and with her – and necromancy.

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Q Casino

Hipponen’s favorite virus. Forces the victim to play roulette. All user files are at stake!

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Crew

Everything here is much more prosaic – the “picture” on the monitor is simply replaced with the logo of the team of hackers who wrote the virus.

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Flame

What can I say – flame is flame.

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Hymn

The text in a frame is displayed on the screen one by one. It is noteworthy that the first word is “USSR” (USSR).

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Kuku

Part of the “picture” on the monitor is replaced by multi-colored rectangles in which the word “Kuku” appears and blinks.

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Tim Cook turns 60, and how Apple CEO looked at school (photo)

02/11/2020 by ALOK DAS

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Tim Cook may now be the head of the world’s most successful technology company, but like all greats and not greats, he was once a child, a pimply tall teenage schoolboy from the small town of Robertsdale, Alabama.

Cook doesn’t like to share information about his past, however, thanks to the album of school photos, we can get an idea of what Tim looked like when he was at Salutatorian Robertsdale High School in 1978.

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There was only one female student in that class at Robertsdale High exceeding Tim Cook academic performance – Teresa Prochaska Huntsman – seated to the left of Cook in the photo above. Teresa was given the honor of reading her farewell speech at graduation while Cook was ranked second in the school’s rankings.

This photo shows Tim Cook along with the rest of the staff who released the annual school album. Cook served as a business manager on this project during his senior year.

Cook was loved at school as one of the brightest students, says math teacher Barbara Davis.

He was not what is now called “nerd.” He was just the kind of person with whom it was pleasant to be. He was reliable, always meticulous in his work, so I knew that everything would be done correctly if he got down to business.

Like the top two students in their class Tim Cook and Teresa Huntsman (pictured below creating a school album) worried that their chemistry teacher was not preparing them enough for admission to chemistry college. They both filed complaints against their mentor, demanding more intense classes, but they were told not to worry. Both went on to study Industrial Engineering at Auburn College.

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Here’s another photo of the yearbook team that Cook was in. Tim had three brothers, and they all started working as teenagers. Tim’s first job was delivering newspapers, then he worked in a restaurant, and later in a pharmacy with his mother.

In 1977 Tim Cook won the Baldwin EMC Youth Tour with Christine Gregorius of Fairhope High School. Former teachers describe him as a friendly, industrious lanky teenager who played trombone in a band and published the school’s annual photo album.

“He is the pride and joy of our city,” said Susie Kendrick Vivar, a former classmate who still lives in Robertsdale. “We are all very proud that he lived here.”

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How Steve Jobs Looked for a Job: A Resume 3 Years Before Apple Founding

25/09/2020 by ALOK DAS

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Everyone needs to start somewhere … In 1973, legendary entrepreneur and Apple co-founder Steve Jobs was looking for a job. He had already dropped out of Reed College by then, but there were still 3 years before Jobs would forever change the computer industry by founding Apple.

Besides, 18-year-old Jobs needed a car. As stated in the resume auctioned at RRAuction (the document sold for $ 174,757), his access to transportation was “possible but unlikely.”

Steve listed computer and calculator skills as his skills, and wrote about his field of interest “electronics maintenance or design engineer.”

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At that time, the future iPhone creator did not even have a phone.

Here’s what the resume looked like:

Three years after filing this document, Jobs will team up with Steve Wozniak to found Apple and launch the Apple I computer, which will bring him his first success. It will be followed by the Apple II, then the Macintosh, and a few decades later the iPhone, from which you are now, quite possibly, reading these lines.

Before founding Apple, Jobs traveled to India and also spent some time in a commune in Oregon. These facts of his biography sound much richer than working on a computer and calculator in his youth, right?

The rest is history.

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