Some copywriters are proud that the slogans they use outgrow the scope of the commercial and go to the people. This is exactly what happened with the word Snickersni, which accompanied the promotion of the famous chocolate bar. Is it possible to forget the classic – “Do not brake – sneak!”
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Naturally, the new verb is directly associated with the Snickers chocolate bar. His eating and subsequent extreme activity – this is the same “sneakers”. In fact, this word has a completely different meaning, not related at all to the bar and chocolate.
In English, there is the word snickersnee, which is pronounced “snickersni”. It is this name that historically bears the popular knife fight in Belgium and the Netherlands. And the term itself appeared back in the 16th century in Flanders on the basis of the Dutch steken of snijden (prick or cut). In the books of the XVII century, you can first find references to Flemish knives for sticksnay, and then about the very entertainment of the Dutch – sneakers. This form of the word came into use, it began to be mentioned in dictionaries.
At the same time, some strict rules for fighting a sneakers were not preserved, as well as descriptions of duels. This weapon was distributed among peasants, sailors and criminals – the lower strata of society. The traditions of fencing nobles in a simplified form migrated to the common people. Instead of swords, long sharp and narrow knives were used. So, Snickersney is not mentioned in historical chronicles and codes, but in court documents.
The body inspection protocols mentioned that the victims were considered honest fighters. It is known that the fights themselves were spontaneous, but honest, one on one. In taverns, under the influence of alcohol, sailors and commoners wanted to let off steam. There was no need to look for an opponent for a long time – he could sit at the next table. It is only necessary to throw him a couple of insults or curses, and discuss the rules of the duel. As a duel, the site nearest the tavern was chosen, where a crowd of onlookers invariably gathered. By the way, the audience could well suffer in the heat of battle.
And in the 19th century, the word “snickers” became so common that in some dialects a new meaning appeared – “big knife”. Given this information, the advertising slogan begins to look much more provocative – “Do not slow down – grab the knife!”. It is probably good that the true meaning of the word snickers remains unknown to the general public.