Yesterday at Apple’s on-line Peek Efficiency occasion, they launched their new iPhone SE smartphone. Not solely has Mark Gurman’s dream of a $199 model of the iPhone SE by no means come true, Apple has truly elevated the value of the brand new mannequin — and for good purpose. To create a wider market internet designed to draw much more customers to their entry-level iPhone, Apple has added their highly effective industry-leading A15 Bionic chip, upgraded the digital camera and added help for 5G. This might finally change into an ideal mid-range smartphone.
In accordance with a brand new report from Counterpoint Analysis, the 4G iPhone SE 2020 accounted for 12% of Apple’s whole iPhone gross sales from launch in Q2 2020 to This fall 2022 — with Japan and the US as the biggest markets. for the system worldwide, as proven of their desk beneath.
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Jeff Fieldhack, Analysis Director of Counterpoint’s US Follow: “The iPhone SE has been a strong mid-range participant for Apple, with the 2020 model accounting for 13% of whole gross sales throughout its launch yr in 2020. It continues to have a unbelievable longevity with the system interesting to each new iOS customers trying to improve from funds Android or iPhone house owners changing iPhone 8 (or older) gadgets on which this new SE physique relies.”
Clearly, Apple posted a report yesterday morning displaying that Apple’s 2020 iPhone SE has the 8. wase best-selling smartphone in This fall 2022, outselling iPhone 13 Professional Max in 9e Place.
Jeff Fieldhack added: “The A15 Bionic helps all present providers and others to return within the close to future, to allow them to use this system for years to return with solely minor tweaks or upgrades. And the upper beginning value not solely reduces the short-term threat, it provides them extra padding to tactically decrease costs in tandem with new 5G launches and because the product ages.”
Sujeong Lim, senior analystSmartphones, emphasizes the significance of key regional markets to the success of the brand new 5G system, noting: “Developed markets akin to Japan might be vital to the success of the brand new iPhone SE, the place a 3rd of all 2020 SE fashions has been offered – and naturally stalwarts just like the US and China, which accounted for an additional third of the models offered, might be huge drivers. we anticipate demand to open up extra in different markets akin to Europe, Southeast Asia and Korea – areas the place many customers stayed away because of the lack of 5G help.”
Instance: a brand new report from India’s business today this morning predicts that because of the new 5G function, the iPhone SE will go from 14% in 2022 to 25% in 2022.
Counterpoint Senior Analyst, Ivan Lam: “The pricing is somewhat shock on the upside, however it should not be thought of that the chip upgrades coupled with current occasions solely exacerbate short-term provide chain dangers. I feel that they had room to maneuver, particularly with supply points decrease finish elements like 4G chipsets are far more tough than 5G, however this can be a strong system with an extended runway.”