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Apple maintains its iPhone market share in Europe as its present prime model, Samsung, declined and newcomer Realme broke into the highest 5 for the primary time.
The Cupertino tech large had a 23% share of the European market in 2022, in accordance with new information from Technique Analytics. Apple’s iPhone grew 11% year-over-year, maintaining its market share comparatively secure from the earlier 12 months.
Samsung, presently the market chief in Europe, maintained its prime place with 29% of the market. Nonetheless, Samsung fell 1% year-on-year in 2022 — the one smartphone model within the prime 5 to see development gradual.
Xiaomi got here in third with 20% market share and 33% year-over-year development. Oppo was fourth with 5% market share and 77%. India-based producer Realme broke into the highest 5 for the primary time with an unbelievable 548% development, though it solely had a 3% market share on the finish of 2022.
Your complete smartphone market in Europe grew 3% year-on-year in 2022, Technique Analytics discovered.
Apple not studies particular person product shipments, so studies like this one are primarily based on estimates. Nonetheless, Apple reported file gross sales in December of $71.6 billion for its iPhone, largely pushed by the success of the iPhone 13 and iPhone 13 Professional fashions.