Over the 40-plus years of Apple’s existence, the company has experienced many strange, controversial, and curious moments that many will not remember. We are pleased to remind you …
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The first computer of the company was not a “computer” at all in the usual sense of the word. For the “satanic” fee of $ 666.66, the user received a motherboard riveted on his knee with a processor and memory – but nothing more.
Even the case had to be made with one’s own hand, from suitable rubbish, and the begging of the keyboard and monitor from acquaintances. It’s amazing how something came out with such a start.
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He once owned a 10% stake in Apple, which is much more than today at the disposal of the company’s largest securities holder, Karl Haikan, with his 1%. And even more than Vanguard Group, Inc., which owns a 5.68% stake, is Apple’s most significant shareholder. But Wayne is not a billionaire, but a victim of the insidiousness of Steve Jobs, who at one time did not reassure his buddy, but allowed him to be disappointed in the young company and then “in a friendly way” bought the share of the third co-founder for $ 800.
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Too great software
In 1984, the majority of developers refused to write programs for the Apple Macintosh for a curious reason – they felt that the pre-installed software from the company was too perfect. And it makes no sense to strain, trying to create an alternative to him. This is where the leadership talent of the new CEO John Scully came in handy – he asked Bill Campbell, an honored Apple veteran, to head a new firm called Claris. Formally, it had nothing to do with the apple corporation, but on the same basis, it received from it the entire software package for the Macintosh.
The developers were told – afraid of Apple, so try to compete with these upstarts, which have been a week without a year. And it worked, the amount of software compatible with the Mac platform began to grow. In 1998, the company was renamed FileMaker and it still operates under the tacit supervision of the Cupertinians.
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Steve Jobs Dismissal
The story is legendary and absolutely true – in 1985, Steve Jobs was expelled from the company that he created by the decision of the board of directors. It is worth noting that they were very deservedly kicked out, finally removing the most annoying factor from the team. Stunned, Steve got the most important lesson in life and the next project, NeXT, was already building in a different way.
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The apple collection
Some critics believe that the apple brand has gotten into the fashion industry with the Apple Watch Edition in vain? They need a brief digression into history – in 1986, the company was already engaged in similar matters. And she tried to produce designer clothes under the slogan “computer inspiration.”
Do not confuse – there was a product painted for the customers with a-p-p-l-e letters and a separate uniform for employees. She, too, was decorated with a rainbow logo in the fashion of the time. In such a retro jacket, for example, one could see rapper Drake during WWDC 2015.
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Creative attempts in the 90s
The fruitful 80s gave way to a decade of depression, and then Apple executives were desperate for new ideas. To sell this to the brand’s loyal fans? Maybe a digital quicktake camera?
Or a Bandai Atmark game console?
Then Television Box, the very, very distant predecessor of Apple TV, was born. It appeared and failed – one of the hotels in Disneyland rashly bought a batch of 1000 pieces, but the guests did not understand what to do with this thing in their rooms.
And the story with the prototype of the digital assistant for the “tablet” Newton Messagepad inspired the creators of the animated series “The Simpsons” to the plot for the next series.
The joke turned out to be topical, tagged and rather offensive – since then, Apple has been more sensitive to the accuracy of AutoCorrect when entering text.
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IT giant for nothing? No don’t
This is what Michael Spindler heard about, who served as Apple CEO from 1993 to 1996. According to legend, he was fired for the fact that he could not sell the sliding into the abyss, but still a large and developed company, neither IBM, nor Sun, nor Philips. Although he was bidding, much lower than the market.
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Beat your own so that strangers are afraid – Jobs’ revenge
In 1996, Apple’s stock price hit a 12-year low and almost all put an end to the company. The reason was the behavior of the former founding father, who exponentially lowered 1.5 million securities from his stake. One single transaction, as if getting rid of weighty trash. Of course, the market reacted appropriately, and Apple’s prospects turned from sad to catastrophic. The only one who extended a helping hand in this situation was Steve Jobs himself – he graciously accepted the invitation to lead the sinking ship. Yes, it was a well-conceived scam, proven within the framework of the law.
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The first serious decision of Jobs, who regained control of the company, was the voluntary sale of thereof in financial slavery. And to whom – “sworn friend” Bill Gates, who did not forget at all how Steve criticized him and Microsoft for “stealing intellectual property” a decade ago. Fans of the apple brand, who bitterly and perplexedly watched Gates’ huge head during an interactive conference, did not forget. Jobs talked about innovation and $ 150 million in investments, and Billy smiled maliciously – well, who’s in charge now?
By the way, although Apple has since significantly outpaced Microsoft in a number of ways, the Redmond company is still gradually exploiting it, continuing to receive substantial deductions from that old contract.