To date, commercials have become an integral part of the promotion of products of all well-known companies. And if earlier the rollers were stamped one by one, practically without changing the form of presentation, now marketers are trying to hook the consumer for the living.
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Apple almost from the bottom of the company realized that consumer confidence in video ads is constantly falling and in order to stand out from the general stream of trivial obsessive commercials, something special needs to be created. Did Apple manage to find out for himself by looking at the latest efforts of marketers? But besides today’s success of the apple company’s advertising videos, the ads of the 70s and 80s have undeservedly forgotten. She still looks with interest, and is also curious from the point of view of the development of advertising technologies in general. Let’s look at a few examples of such advertising below:
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A comical video about the business jungle in which the head of the company flounders helplessly. All the business chaos that a businessman has to deal with represents an alligator. But comes to the rescue Macintosh, which by the way can also help in modeling shoes. Of crocodile skin, of course. The video is also funny because today in Cupertino even a hint on the use of animals in industry would not have been allowed, due to the “greening” of the company in every way defending environmental cleanliness.
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We Are Apple (Leading the Way)
The most real video for the song “We Are Apple”. The video demonstrates the owners of Apple products next to their technology. Satisfied users pose for music, expressing in every possible way the pleasure of working with the apple technique.
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A video shot in the spirit of horror films of that time. The teenager dreams that he forgot to prepare for the exam and when he wakes up, he runs to the PC to read an unlearned subject.
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Place in the middle
A video with foggy content about a guy who booked a seat in the middle during air travel in order to more conveniently settle down with his devices. The video did not catch on due to a completely incomprehensible message.
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The Macintosh Office advertising company was created to attract corporate customers.
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The video demonstrates cutting from science fiction films about the future. Robots, flying cars, spaceships – all this is opposed at the end of the video Macintoshas the technique of the future.
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In a 1977 ad created by Apple for a High Technology reseller, consumers are told why they might need a PC.
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Until Steve Jobs returned to Apple, the designers were developing several promising projects. One such project was PlainTalk – command recognition and voice synthesis. The video is dedicated to this particular feature being developed in Macintosh.
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The video is dedicated to the forgotten apple device Newton – the harbinger of the iPhone and iPad. The device did not appeal to users, and with it the advertisement of the product was forgotten.