Today, commercials have become an integral part of promoting the products of all well-known companies. And if earlier the videos were stamped one after another, practically without changing the form of presentation, now marketers are trying to hook the consumer to the living.
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Almost from the founding of the company, Apple realized that consumer confidence in video advertising is constantly falling and in order to stand out from the general stream of trivial intrusive commercials, it is necessary to create something special. Whether Apple succeeded in this, you can find out for yourself by looking at the latest labors of the efforts of marketers. But apart from the success of Apple’s advertising videos today, the ads of the 70s and 80s have been undeservedly forgotten. It still looks with interest, moreover, it is curious from the point of view of the development of advertising technologies in general. Below are some examples of such advertising:
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A comic video about the business jungle in which the head of the company walks helplessly. All the business chaos that a businessman has to face is personified by the alligator. But comes to the rescue Macintosh, which, by the way, can also help in modeling shoes. Crocodile skin, of course. The video is also funny because today in Cupertino they would not allow even a hint of the use of animals in industry, due to the “greening” of the company in every possible way defending environmental friendliness.
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We Are Apple (Leading the Way)
The most real video for the song “We Are Apple”. The video shows the owners of Apple products next to their equipment. Satisfied users pose to the music, expressing their pleasure in working with apple technology in every possible way.
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The video was shot in the spirit of horror films of that time. A teenager dreams that he forgot to prepare for the exam and when he wakes up, he runs to the PC to read the unlearned subject.
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Place in the middle
A video with vague content about a guy who orders a seat in the middle during air travel in order to be more comfortable with his devices. The video did not gain popularity due to a completely incomprehensible message.
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The advertising company Macintosh Office was created to attract corporate clients.
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The video demonstrates a cut from science fiction films about the future. Robots, flying cars, spaceships – all this is opposed at the end of the video Macintoshas the technology of the future.
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A 1977 ad created by Apple for reseller High Technology explains to consumers what they might need a PC.
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Until Steve Jobs returned to Apple, the designers were developing several promising projects. One such project was PlainTalk – command recognition and voice synthesis. The video is devoted to this particular function being developed in the Macintosh.
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The video is dedicated to the forgotten apple device Newton – the harbinger of the iPhone and iPad. The device did not appeal to users and with it the advertising of the product was forgotten.