Attracting consumer attention is half the battle, the real skill is to keep it, make you think and start looking for associations. To illustrate how brilliant the work of designers can be, Business Insider reporters compiled this selection of intriguing trademarks.
A bird with a pattern of eyes on the wings or the physiognomy of the harsh king of nature, gradually moving forward to meet you?
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In a deep dark night it is so appropriate to cheer up a cup of coffee. The time of day is uniquely determined – an indication is the foamy crescent in the corner of the cup.
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A man calculating the path of a ball before being hit by a golf club. Or a half mask and a plume on the helmet of an ancient warrior?
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Mirrored oblique letter “F” will allow the logo to form the silhouette of a jet plane. Direct reference to the essence of the brand.
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A single pixel has mixed several positions down and sideways – a piece of film has turned into a head that is in a hurry to get to know the viewer.
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A work of art in the style of “ASCII art” – the inscription is entirely formed using pseudographic symbols.
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Newcastle Food & Wine Festival
“Eat and drink” – it sounds ugly, but faithfully reflects the essence of this event. The artist found an alternative form for a simple hint by drawing holes between the teeth of a fork in the shape of wine bottles.
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Take a look. Feeling uneasy? Yes, yes, from the dark of darkness, the unblinking eyes of that “black cat” are looking at us.
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A hackneyed word with many accepted interpretations – how to denote, emphasize the essence? For example, using the multidirectional arrows that indicate the Shift button on a traditional keyboard. And the imagination draws the letter “H” in their silhouettes.
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The bronx zoo
The zoo will always stand out among the stone jungle, even when it comes to the metropolis. An indication of the latter fact are the outline of the skyscrapers at the bottom of the logo.
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A cup of coffee on a saucer or a magician’s hat with magic gizmos?
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In the presence of a vivid imagination, it is not difficult to discern a mouth bared in a silent scream and eyes bulged with fear. And for those with a tight fantasy, horror films are usually not interesting.
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If a hand involuntarily reaches for a smartphone, launch the application and scan the barcode out of curiosity, it means that the authors of the logo have achieved their intended purpose – you see here not only a mug of beer.
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This word translates as “border”, “line” – represented by a bright red continuous wavy line. Together with the basis, the gray dashes of the “frame”, we obtain the desired name.
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Clubfoot bear or human palm with a non-standard shape thumb?
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All symbolism is hidden in a blue triangle – either a dashing wave of the brush, or the fin of one of the legendary monsters of the World Ocean.
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True freedom (English freedoom) does not endure restrictions even in the form of an inscription, flying away as a free bird.
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A hand, a leg, a taut priest – together we get a stylized silhouette of the Australian continent. Start practicing yoga and you can portray the homeland with the help of your body.
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A play on words, where “handy” means both “convenient” and “man-made”. And “dog” is “dog” – so the shadow in the picture is not in the shape of a rabbit.
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The scissors that symbolize a pair of well-groomed mustaches, and the one who gives them this look – “Mr. Cutting.” Simply put, a hairdresser.
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The guild of food writers
To write or eat? Workers of the food writers’ guild didn’t make a decision and ordered a logo combining both of their main tools – a calligraphy pen and a spoon.
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The poor elephant has lost both part of the letters from its name in English, and the trunk, which transformed into the letter “e”, turning into a new trademark.
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Socket and plug – symbols for connecting electrical equipment. In combination – the letter “E”, an indication of the essence of the brand.
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Your gaze also caught on the “cut” in the letter “a”? We go further – take a closer look at the silhouette of voids in it. Hint: “blade” translates to “knife”.
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The surface of the night luminous spotted with craters at a certain angle resembles a golf ball – with its small recesses on a white background. Two in one.
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Circus of magazines
There are so many thick, multi-page magazines that their stacks easily form the silhouette of a circus dome covered with a colorful awning.
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Simple and elegant – the letter “N” easily transformed into the number “2”, the essence of the brand name. Or was it just the opposite?
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A little uneven, but very recognizable – that a rare forest of slender trees, that black and white piano keys.
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The Internet suggests that we are talking about making paraphernalia for Halloween, horror films, etc. And the overturned letter “i”, like a lifeless human body, is very appropriate in the company logo.